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Anukriti DebAD
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Anukriti Deb

@anukritideb

Senior MI/CI Analyst (5+ yrs) | Power BI, Capital IQ, ZoomInfo, EMIS | Market sizing, competitor benchmarking | MBA Finance | Remote

India
Message

I work at the point where scattered information, market data, competitor filings, survey responses, industry chatter, has to turn into something a decision-maker can actually use. That's been the throughline of my last five years: spending time inside messy, multi-source problems until a clear answer emerges, then saying that answer plainly enough that it changes what someone does next.

Most of that work has happened at Netscribes, across technology, consumer goods, financial services, and energy. I've analyzed 5 to 7 million data points a year, benchmarked 150+ companies per engagement to map a market's real competitive geometry, and built Power BI dashboards that cut reporting turnaround by up to 50% for stakeholders across three continents. The tools I use, Power BI, S&P Capital IQ, ZoomInfo, EMIS, matter less to me than what they let me do: replace a hunch with something closer to certainty.

I recently completed an MBA in Finance at Liverpool John Moores University. Rather than treat the dissertation as an academic exercise, I ran it like a live consulting engagement, spending weeks across five tea estates in Assam and building Power BI models that could show, down to the cost per kilogram, exactly where an estate's money was going.

What I'm looking for now is a role where that instinct, turning ambiguity into a defensible answer, is the actual job. I work well remotely, and I'd rather spend my time understanding why a number moved than just reporting that it did.

Experience

Work history, roles, and key accomplishments

NL

Senior Analyst – Research & Insights

Netscribes Data and Insights Pvt. Ltd.

Sep 2021 - Jan 2026 (4 years 4 months)

Led end-to-end primary and secondary market research and competitive intelligence engagements across TMT, Consumer Goods, BFSI, and Energy sectors. Executed demand forecasting and trend analysis using regression modelling, time-series analysis, and Advanced Excel.

Education

Degrees, certifications, and relevant coursework

Liverpool John Moores University logoLU

Liverpool John Moores University

Master of Business Administration, Finance

2024 - 2026

Completed MBA in Finance, including an independent Power BI-driven financial analytics dissertation for the Indian tea industry.

Udemy logoUD

Udemy

Advanced Excel: Formulas and Functions, Excel

2025 - 2025

Completed Advanced Excel: Formulas and Functions certification.

BC

BI Certification

Financial Analysis and Training Module, Financial Analysis

2025 - 2025

Completed Financial Analysis and Training Module certification.

Institute of Management Technology, Ghaziabad logoIG

Institute of Management Technology, Ghaziabad

Advanced General Management, General Management

2024 - 2025

Pursued Advanced General Management program.

Udemy logoUD

Udemy

Power BI: Data Analysis and Visualization, Power BI

2024 - 2024

Completed Power BI: Data Analysis and Visualization certification.

Udemy logoUD

Udemy

Alteryx Web Software, Alteryx

2024 - 2024

Completed Alteryx Web Software certification.

Adamas University logoAU

Adamas University

Bachelor of Science (Hons), Microbiology

2018 - 2021

Bachelor of Science (Hons) in Microbiology.

Tech stack

Software and tools used professionally

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