Open to opportunities

Anthony P Winning

@anthonypwinning

Message

Senior UX researcher and service designer blending behavioural science with systems thinking.

Australia

Message

AI doesn’t fail in organisations because it lacks intelligence. It fails because organisations were never designed for intelligence that isn’t human.

I’m an AI & Behavioural Science Strategist with a dual background in psychology (PhD) and computer science (BSc). I specialise in the gap between technically capable AI and behaviourally effective AI, the place where trust, incentives, and decision-making determine whether systems succeed or quietly fail.

I help organisations move AI from capability to adoption by reducing cognitive friction, strengthening trust, and redesigning how AI fits into real workflows. My work focuses less on models in isolation, and more on how AI changes human judgment, accountability, and organisational dynamics.

I’ve worked across government, enterprise, and large-scale digital services, including programs involving digital identity, national service transformation, and complex multi-stakeholder ecosystems. I’m strongest in roles that require translating between executives, engineers, researchers, and product teams, bringing clarity to ambiguity and aligning technology with how people actually think and work.

While I’m technically fluent (including generative AI workflows, RAG architectures, and modern data pipelines), my primary value is diagnosing why AI initiatives stall after the demo and helping organisations redesign around those constraints.

🌍 International work

I’m open to global roles (remote, hybrid, consultancy, or relocation). As an Australian citizen, I’m eligible for the U.S. E-3 Specialty Occupation Visa, which is employer-friendly and requires no lottery, no annual quota issues, and no filing fees.

This means I’m effectively hireable like a U.S. candidate for roles requiring specialised expertise.

🔹 What I bring

• AI adoption and behavioural risk diagnostics
• Human-centred AI strategy grounded in cognitive science
• Systems thinking for complex digital and AI-enabled services
• Clear executive-level communication and influence
• A track record delivering impact across public and private sectors

If your organisation is building AI capability, struggling with adoption, or navigating the human realities of AI transformation, I’m always open to thoughtful conversation.

Experience

Work history, roles, and key accomplishments

Strategic Service Designer

Services Australia

Jan 2025 - Aug 2025 (7 months)

Led research to uncover root causes of complex, interconnected service challenges across government touchpoints and informed strategies to align service delivery with real-world needs for diverse communities.

Service Design UX Research Systems Thinking Stakeholder Engagement Policy Analysis Qualitative Research Workshop Facilitation

Service Design Researcher

INX Software

Sep 2022 - Apr 2024 (1 year 7 months)

Researched and informed design of cloud-based environmental management and compliance software for the mining sector, improving data integrity and reporting workflows across sample and lab lifecycles.

Service Design UX Research Environmental Compliance Data Analysis Prototyping

User Researcher

University of Newcastle

Jul 2022 - Nov 2022 (4 months)

Assessed usability of the myUni student app through analytics, large-scale surveys and interviews, producing prioritized recommendations to guide future digital learning investments.

Usability Testing Survey Interviewing Analytics UX Research Higher Education Report Writing

Principal Strategy Consultant

DXC Technology

Apr 2022 - Jul 2022 (3 months)

Conducted current-state analysis and cross-stream workshops to identify UX improvements during IT consolidation across Departments of Agriculture and Environment, informing integration and infrastructure decisions.

Strategy Consulting Systems Analysis Workshop Facilitation Stakeholder Management Current State Assessment Service Design Change Management

UX Researcher

Department of Agriculture

May 2021 - May 2022 (1 year)

Led research across product lifecycle stakeholders to support digital transformation and streamline processes aimed at increasing industry competitiveness and export value.

UX Research Quantitative Analysis Service Design

UX Researcher

Digital Transformation Agency

Mar 2020 - Apr 2021 (1 year 1 month)

Provided research guidance for myGov Beta and whole-of-government digital strategy initiatives, delivering concept validation, prototype testing, and executive recommendations based on qualitative and quantitative insights.

UX Research Concept Validation Prototypes Stakeholder Engagement Quantitative Analysis Public Sector Presentation

Consulting Analyst

Pollen Digital

Nov 2019 - Dec 2019 (1 month)

Synthesized large-scale customer feedback, NPS and verbatim data for the eBay Classifieds Group to surface themes impacting engagement and provided actionable insights to executive management.

Customer Research NPS Data Synthesis Quantitative Analysis UX Research

UX Researcher

Woolworths

Nov 2017 - May 2018 (6 months)

Synthesized customer feedback into actionable insights for WooliesX, improving prioritization and resolving major usability issues to raise satisfaction and task completion rates.

UX Research Customer Feedback Analysis Usability Testing Stakeholder Management Prioritization

Analyst and Researcher

PeopleCentric Associates

Feb 2017 - May 2017 (3 months)

Designed and executed statistical analysis for a nationwide workplace survey and delivered a report with actionable recommendations to improve client operations.

Statistical Analysis Survey Design Reporting Data Analysis Workplace Research

Associate Investigator

ARC Centre of Excellence in Cognition and Its Disorders

Jun 2013 - Jun 2015 (2 years)

Developed a web-based framework to deliver the eSoCog social skills training program for people with schizophrenia and converted training materials for online delivery.

Research & Development Program Delivery Data Collection Project Management

Full Stack Web Developer

Freelance / Various Clients

Sep 2007 - Mar 2013 (5 years 6 months)

Developed and deployed web-based services for desktop and mobile, handling large data processing, cloud configuration, and end-to-end delivery for diverse businesses.

Deploying Data Processing Web Design Databases JavaScript DevOps

Education

Degrees, certifications, and relevant coursework

Macquarie University

Doctor of Philosophy, Psychology

2016 - 2020

Grade: Completed

Activities and societies: Full scholarship recipient.

Completed a Doctor of Philosophy in Psychology with a conceptual thesis exploring the employment of faith and science through religion and psychology.

Macquarie University

Master of Research, Psychology

2015 - 2015

Grade: High Distinction

Activities and societies: Full scholarship recipient.

Completed a Master of Research in Psychology with a conceptual thesis on parallels in the story of Adam and Eve and Freudian psychoanalysis; thesis graded High Distinction.

Macquarie University

Bachelor of Science (Honours I), Psychology

2011 - 2015

Activities and societies: President of Psychology Society.

Awarded a Bachelor of Science (Honours I) in Psychology for an empirical thesis on brief mindfulness training and empathy; thesis awarded 95% and ranked top 5 in cohort.

University of New South Wales

Bachelor of Science, Computing

1998 - 2002

Grade: Completed

Activities and societies: Computing Society member.

Completed a Bachelor of Science in Computing covering core principles and technologies across computer systems, algorithms, networks, databases, graphics, and AI.