At Adidas International B.V., I owned the end-to-end lifecycle of RISE, a business-critical financial reporting platform used to support financial reporting and business decision-making. I defined its product vision, strategy and roadmap, aligning business objectives with user needs and technical capabilities.
I led discovery and requirements analysis, turning business needs into functional requirements, user stories and acceptance criteria with development teams. I also managed the backlog and used product KPIs and stakeholder feedback to guide prioritisation and improvement.
For RISE, I worked with APIs, system integrations and data flows, and managed a product budget exceeding €1M alongside capacity and resource allocation for 30+ people. I also coordinated external technology vendors in Bulgaria and the Netherlands and managed production incidents and urgent hot fixes.
Previously, as an Agile Expert / Change Manager at Adidas International B.V., I led Agile transformation initiatives across an international IT organisation. I coached Agile Project Managers and teams in Scrum and Kanban, and designed workshops and change initiatives to support new ways of working.
