At Qroud Agency, I developed the global campaign strategy for QD, a new travel platform, with a phased rollout anchored to major cultural events. I conceived its creative narrative and content ecosystem, including a hero film concept and ten branded activation formats.
At Ze García, I led the couture house’s global image and communication strategy, developing its contemporary brand image while safeguarding its visual identity. My work has also included producing audiovisual projects, coordinating events, and supporting fashion and film productions.

