Andrea velez

I develop brand identities based on audience research, brand personality, values, essence, and competitor analysis, ensuring consistent communication through visual identities, graphic applications, and key brand elements. I serve as a brand strategist for Happy & Soft, creating strategies that strengthen its presence and engagement.

Developed effective social media strategies for Colombia, the United States, and Mexico, including content calendars for Instagram and TikTok. Wrote engaging copy for social media posts and blogs, creating reports to evaluate performance.

Managed client accounts and coordinated graphic design projects, ensuring smooth communication and high-quality results. Directed photoshoots for advertising campaigns and branding projects, ensuring alignment with brand objectives.

Designed graphic materials such as cards, flyers, and visual elements for events, focusing on attention-grabbing and effective communication. Edited and created visual content for marketing campaigns, ensuring alignment with brand identity and campaign objectives.

Created and edited promotional and educational videos focused on aesthetic procedures, designed to captivate audiences on social media. Designed custom graphics and animations for digital marketing campaigns, highlighting services and benefits of plastic surgery in an engaging and clear way, optimizing audience engagement and lead conversion.

Currently pursuing a specialization in Strategic Marketing for Digital Media. This program focuses on advanced marketing strategies tailored for digital platforms.

Graduated with a Bachelor’s Degree in Visual Communication Design. Specialized in corporate identity, branding, and packaging design.

Completed an International Semester abroad. This experience broadened my global perspective and enhanced my design skills.