At ICICI Bank, I analyze large-scale customer and sales data to improve CRM conversion, reporting, and operational decision-making. Using SQL and Python, I analyzed 80M+ customer transactions and helped lift customer conversion by 28%.
I design A/B tests, cohort analyses, funnel KPIs, and campaign-performance reporting across relationship manager, dialer, product, and campaign segments. This work improved sales efficiency by 23% and standardized CRM funnel reporting in Microsoft Dynamics 365.
I've built Power BI executive dashboards and Azure Data Factory pipelines on Dataverse and Azure SQL Database, eliminating 54% of manual reporting effort. I also optimize SQL queries and reporting logic, reducing Power BI dashboard execution times by 30%.
I work across data profiling, source-to-target validation, data quality, UAT, and business requirements documentation to keep reporting reliable and compliant. I bring experience with Azure, Power Platform, statistical analysis, and cloud-based usage tracking that increased Relationship Manager platform adoption by 52%.
