Anamoul Rouf

Reimagined data-heavy dashboards and order-management workflows for TMS users and executives; led end-to-end UX strategy and built the company's first enterprise-wide design system, cutting developer handoff time by 35%.

Designed token dashboards and staking flows to improve onboarding efficiency for blockchain products and established multi-product design systems that increased UI consistency and product adoption.

Designed patient-facing and provider workflows focused on HIPAA-compliant accessibility and trust, improving scheduling and communication usability and reducing interface complexity through scalable design systems.

Managed a 5-member design team delivering apps and portals for 2M+ users; instituted usability testing loops that boosted trip completions by 35% and introduced component libraries that increased prototyping output by 25%.

Redesigned end-to-end booking flows to simplify e-commerce journeys, increasing task success rate by 54% and retention by 56% while establishing a cross-platform design system for web and mobile.

Completed a Design Thinking for Innovation certification focused on applying design thinking to product and business challenges.

Completed the User Experience (UX) Design professional certificate covering core UX processes and tools.

Completed a UX Design Fundamentals certification to build foundational user experience design skills.

Completed a Human-Centered Design certification emphasizing user-centered research and design methods.

Completed a Usability Testing certification focused on methods for evaluating and improving product usability.

Completed a Gamification certification covering gameful design principles applicable to user engagement and product design.

Completed a Bachelor in Business Studies focusing on business fundamentals relevant to product and design roles.