Amma User
@ammauser
Customer Experience leader with 9+ years leveraging analytics and Power BI to improve journeys and service outcomes.
What I'm looking for
I’m a customer experience leader with 9+ years of experience combining insight-driven analytics, customer journey mapping, and end-to-end delivery of CX improvements. I specialise in building Power BI and Excel-based reporting suites, conducting survey and operational diagnostics, and translating insights into roadmaps that improve service performance and product outcomes.
I design and manage Customer Experience Blueprints, lead change readiness assessments, and drive roll-outs with cross-functional stakeholders to optimise journeys and reduce friction. In recent work, I built a Power BI performance suite and journey redesign that cut average response time by 40%, lifted CSAT by 18%, reduced complaint recurrence by 25%, and automated reporting to cut manual preparation time by 60%.
Experience
Work history, roles, and key accomplishments
Business Analyst
10Alytics
Jan 2026 - Present (6 months)
Gather and translate stakeholder requirements into actionable analytics and reporting specifications. Build SQL/Excel/Power BI dashboards and reports to track business and customer experience metrics and support project delivery.
Customer Experience Manager
La Palm Royal Hotel
Jan 2022 - Dec 2024 (2 years 11 months)
Designed and managed a Customer Experience Blueprint and led a 12-month delivery roadmap to improve guest journeys and reduce complaint recurrence by 25%. Built a Power BI performance suite and Excel forecasting models, automating nightly ETL and reducing manual reporting time by 60%.
Checkout Supervisor
Mass Discounters (Game)
Jan 2017 - Dec 2019 (2 years 11 months)
Mapped the customer checkout journey and analyzed transaction patterns in Excel to build a demand-forecast roster model, reducing queue-related complaints by 30% during peak hours. Implemented process controls and reconciliation checks using performance dashboards, reducing till variance by 15%.
Complaints Resolution Manager
Government Municipal Assembly
Jan 2014 - Dec 2016 (2 years 11 months)
Managed high-volume public complaints by designing triage criteria and SLA tracking in Excel, reducing backlog by 35% and speeding resolution for priority cases. Coordinated investigations across departments and produced executive briefings to support evidence-based service improvements.
Education
Degrees, certifications, and relevant coursework
10Alytics
Business Analytics Programme, Business Analytics
Ongoing Business Analytics programme at 10Alytics.
Google Data Analytics Certificate, Data Analytics
Completed the Google Data Analytics Certificate in 2022.
NIIT
Diploma in Data Analytics, Data Analytics
2020 - 2021
Earned a Diploma in Data Analytics from NIIT from 2020 to 2021.
Availability
Location
Authorized to work in
Job categories
Skills
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