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AS@amirbekshadiev
Media Planning Specialist with expertise in digital marketing strategies.
UzbekistanI am a dedicated Media Planning Specialist with extensive experience in organizing and managing advertising campaigns across various platforms. Currently, I work at UCELL, where I lead the planning and execution of TV and digital marketing campaigns, utilizing models such as CPM, CPC, and CPA to optimize performance. My role involves direct negotiation with advertising platforms and analyzing media channel effectiveness to develop comprehensive media plans that align with communication strategies.
Previously, I have held positions at ISHONCH KREDIT SAVDO and FAMILY GROUP, where I honed my skills in media management and digital marketing. I successfully organized nationwide advertising campaigns, supervised outdoor placements, and maximized audience engagement through strategic social media management. My ability to assess media effectiveness and develop strategic plans has consistently contributed to achieving client objectives and enhancing brand visibility.
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Work history, roles, and key accomplishments
UCELL
Jun 2022 - Present (3 years 5 months)
Organized and managed TV advertising campaigns, overseeing outdoor advertising placements across Uzbekistan. Planned and executed digital marketing campaigns using various models, negotiated advertising platforms, and analyzed media channel effectiveness.
ISHONCH KREDIT SAVDO
Mar 2022 - Jun 2022 (3 months)
Organized and managed TV advertising campaigns and supervised outdoor advertising placements. Executed digital advertising using programmatic platforms and developed strategic media plans to optimize performance.
FAMILY GROUP
Nov 2021 - Mar 2022 (4 months)
Managed social media channels to maximize audience reach and engagement, planned and executed digital advertising campaigns, and developed content calendars in coordination with designers and copywriters.
DENTSU AEGIS NETWORK
Nov 2020 - Oct 2021 (11 months)
Launched and managed TV advertising campaigns, coordinated outdoor advertising, and managed direct digital advertising on local websites. Created strategic media plans and conducted competitor analyses.
AMITY UNIVERSITY
Jun 2020 - Sep 2021 (1 year 3 months)
Processed incoming student applications, advised prospective students, and compiled daily application statistics while ensuring document authenticity.
Degrees, certifications, and relevant coursework
AUFoundation Program, Foundation Program
2019 - 2020
Completed a Foundation Program focusing on essential academic skills and knowledge to prepare for higher education.
High School Diploma, Foreign Philology
2016 - 2020
Achieved a High School Diploma with a focus on Foreign Philology, emphasizing language skills and cultural studies.
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