Looking for a job

Amina Muhammad shebe

@aminamuhammadshebe

I help DTC brands turn customer hesitation into confident buying decisions. I write product copy, email sequences, landing pages, brand messaging etc

Nigeria

Message

What I'm looking for

I'm looking to write product, email, landing-page, and brand messaging for lifestyle, wellness, skincare, and e-commerce brands, using customer research and testing to create copy that helps people feel comfortable buying.

A direct-response copywriter and brand messaging strategist helping DTC brands turn customer hesitation into confident buying decisions.

I write product copy, email sequences, landing pages, brand messaging and brand stories but my work starts before the writing. I look at what customers are unsure about, what the brand needs to communicate, and where the message is creating friction in the buying journey.

My approach combines customer research, positioning, storytelling and conversion-focused copy to make products easier to understand, trust and choose. I’ve applied this through my own e-commerce experience and client work for a skincare and feminine wellness brand, developing copy around real products, customer needs and business goals.

Experience

Work history, roles, and key accomplishments

Author & Copywriter

Not Just Sell

Jun 2026 - Jul 2026 (1 month)

Wrote and self-published a business-fiction ebook teaching marketing and branding through storytelling. Built a case study around a fictional brand to illustrate copywriting principles across different products.

Copywriting Storytelling Branding Content Creation Self Publishing

Founder & Copywriter

Lip Gloss Business

Apr 2025 - May 2026 (1 year 1 month)

Ran a self-owned e-commerce business for 13 months, writing all captions and product descriptions. Tested different versions of captions to learn what drives sales and addressed customer hesitations directly in copy.

Copywriting Ecommerce A B Testing Customer Psychology Brand Messaging

Copywriter

Ashberry

Dec 2025 - Present (9 months)

Wrote product descriptions for yoni scrub, oil, and wash, and developed brand story copy that set tone and identity. Crafted SEO-aware descriptions that clearly explained benefits while maintaining discretion for the target audience.

Copywriting Product Descriptions Brand Voice SEO Persuasive Writing