Aly Rasmussen

As a seasoned marketing science expert, I leverage my expertise in quantitative research design, analytics, and strategy to drive business growth for Fortune 500 clients across various industries. With a strong background in statistical modeling and data analysis, I develop and implement proprietary methodologies to inform business decisions. My passion lies in uncovering actionable insights that drive business outcomes.

Throughout my career, I have built and maintained relationships with C-suite clients, proposed future research initiatives, and developed and productized methodologies for custom trade-off analyses. My expertise spans segmentation and choice modeling, attitude measurement theory, brand health measurement, and more.

With a strong educational foundation in marketing analytics and international business studies, I am committed to staying at the forefront of industry trends and best practices. I am excited to continue making a meaningful impact in the marketing science community.