Open to opportunities

Alvin User

@alvin10

Message

I create campaign videos and manage social content for government initiatives, public events, and brands.

India

Message

What I'm looking for

I'm looking to grow into performance marketing, creating content that is built for paid platforms and connects creative work with campaign objectives, targeting, audience behaviour, and measurable results.

At Zoomin Productions, I produce and edit video content for government campaigns, institutional projects, and large-scale public events. I manage social media end-to-end, from content planning and captions to posting, insight tracking, and performance review.

I've directed social media and content creation for Kashi Tamil Sangamam 3.0, managed the IISER Admissions account, and developed content calendars for Ministry of Education initiatives. My work spans video ideation, scripting, editing, poster design, live-event coverage, and short- and long-form content.

Previously at BHeard Consulting, I managed content for Radisson Blu Goa, Radisson Blu Candolim, Caper Travels, and Mickey Mehta. I also began as a freelance editor, creating reels and promotional content for Oorja, influencer clients, and Onpoint.

I'm building toward performance marketing by combining creative production with Meta Ads, Google Ads, audience behaviour, campaign objectives, and content performance insights.

Experience

Work history, roles, and key accomplishments

Current

Social media / Content Lead

Current

Zoomin productions

Jul 2022 - Present (4 years 3 months)

Manage social media and content execution for government campaigns and institutional projects, from ideation and planning to production and publishing.Track social media performance and use audience insights to improve content and engagement.
Knowledge of Meta Ads and Google Ads, including campaign objectives, targeting, audience behaviour, and key performance metrics.

Social Media Management Social Media Strategy Content Creation Content Strategy Meta Business Suite Google Ads Ads Evaluation

Social media Intern

Bheard

Jan 2024 - Jul 2024 (6 months)

Designed posters and edited videos in Canva and mobile editing apps for hospitality clients including Radisson Blu Goa and Radisson Blu Candolim Managed social content and caption writing for Caper Travels and wellness brand work with yoga instructor Mickey Mehta
content scheduling, captioning, and how brand content performs for travel and lifestyle audiences

Social Media Management Content Strategy Content Creation Client Communication