alla kuchinskaya

Redesigned core product flows and key screens as part of a broader product refresh. Optimized onboarding and the parent–child connection flow, contributing to +18% retention.

Designed the MVP from scratch and built a scalable design system. Conducted UX research, user interviews and audience segmentation.

Co-founded the product and led design end to end, from concept and UX to a launched app. Built the design system and led UX research and design improvements.

Designed gamification mechanics to increase daily engagement and habit tracking. Redesigned onboarding and the main dashboard for clarity and usability.

Led the design team and introduced a component-based design system, improving efficiency across teams. Designed monetization flows that increased ARPU by 15%.

Redesigned the onboarding flow, improving activation by 20%. Designed networking flows to improve connection relevance and in-app engagement.

Designed end-to-end mobile flows; active users grew 3x in 6 months. Led UX research and usability testing with 200+ users.

Led UI design for iOS and Android with AI-powered video effects, from early concepts to launch. Created wireframes, prototypes and the initial design system; ran usability testing.

Designed a blockchain social network built from scratch for iOS, Android and web; created its first design system.

Improved the end-to-end booking funnel for a multi-city travel booking platform.

Key project: Flo women's health app (chat experience, chatbot flow, habit and health tracking screens). Clients included Netflix and SageGlass.

Bachelor's degree in Communication Design from Belarusian State University, completed in 2015.