For AMI&GO, a women-only taxi concept in Kazan, I shaped a calm, caring brand identity in soft pink tones. I compared three directions and chose a pink-and-lavender palette with a mark of two linked rings representing passenger and driver.
I approved app screens that put safety first, including live trip sharing with family and a quiet “I feel uncomfortable” button.
For Chaban, a herding-drone concept for Russian farms, I picked the name from three options and directed a responsive landing page. I paired farm-inspired colors with technology and kept the hero focused on a drone’s-eye view.
For Pip & Pop, a kids’ YouTube channel for an English-speaking audience, I chose the learning-through-play theme and developed two contrasting characters and thumbnails designed to make words readable in the feed. I set the mood, colors, type, and layout, then direct AI tools to produce work and judge every result.
