Alina Anwar

I’m a user-focused UX/UI Designer with a Master’s degree and 4+ years of professional design experience in the fashion industry. I design end-to-end product experiences—from user research and information architecture through high-fidelity UI and interactive prototyping—so the result feels both usable and unmistakably on-brand.

In my UX/UI work, I’ve built complete concepts and systems in Figma, including component libraries, colour systems, typography scale, and animated prototype flows. My Master’s final project was a women’s health education app concept built around hormonal literacy, brand identity, and interactive prototypes.

I also strengthen products through audits and concept-to-delivery thinking. For a fashion e-commerce design system rebuild, I ran a UX audit to identify usability and hierarchy issues, then rebuilt tokens and UI components for stakeholder-ready documentation.

Before switching fully into UX/UI, I led fashion design lifecycles—from market research and trend analysis to prototyping, production coordination, and technical documentation—while managing clients and mentoring junior designers. That background gives me a sharp eye for visual systems, materials, and storytelling, now applied to digital design.