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Alex User

@alexuser92

Designer at Hardened Soft shaping its visual identity, with two AI-powered interactive tools as customer-facing brand assets.

Georgia

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At Hardened Soft, I lead design and visual direction across the studio’s identity and digital presence, including a bilingual website spanning nine service lines.

I directed the design and build of two AI-powered, on-brand interactive tools: a SaaS cost calculator and an AI agent builder. I also produce marketing visuals and campaign creative for the studio’s channels.

At Flipify Media, I created social, advertising, web and print creative for client brands, and designed websites and landing pages in Figma before building them on Shopify, WordPress, Wix and Squarespace. I also designed UI for a B2B SaaS dispatch platform, from user flows to production-ready interface.

I built carglasstools.com into a Shopify e-commerce brand, creating its visual identity, UX and site design, and a catalogue of more than 300 products across 30+ brands. In my freelance work, I create brand and marketing design, web visuals and UX/UI in Figma.

Experience

Work history, roles, and key accomplishments

Current

Head of Design & Growth

Current

Hardened Soft

Jul 2026 - Present (3 months)

Own the studio's visual identity and digital presence, directing design and execution across a bilingual, nine-service-line website. Directed the design and build of two AI-powered interactive tools and produced marketing visuals and campaign creative.

Figma Photoshop Adobe Illustrator Typography Visual Identity Brand System Social media graphics Campaign creative AI Tools Web Design Design Systems

Current

Freelance Designer / Marketer

Current

Self Employed

Jun 2024 - Present (2 years 4 months)

Provided brand and marketing design for businesses, including social and advertising creative, promotional materials, web visuals, and UX/UI design in Figma.

Figma Brand Design Marketing Design Social media graphics Advertising Creative Web Design UX UI Design

UI/UX Designer (Freelance)

Pixward Studios

Aug 2022 - Jun 2025 (2 years 10 months)

Created high-fidelity UI designs in Figma with a consistent focus on usability and visual hierarchy.

Figma UI Design UX Design Visual Hierarchy Usability

UI Designer

Pixward Studios

Aug 2022 - Jun 2025 (2 years 10 months)

Designed user interfaces with a focus on usability and visual hierarchy.

UI Design Figma Visual Hierarchy Usability

Visual Designer / Marketing Manager

Flipify Media

Jul 2023 - May 2025 (1 year 10 months)

Produced social, advertising, web and print creative for multiple client brands, adapting visual style per brand and platform while maintaining coherence. Designed websites and landing pages in Figma and built them on Shopify, WordPress, Wix and Squarespace.

Figma Shopify WordPress Wix Squarespace Social media graphics Advertising Creative Web Design UI Design B2B SaaS

Shopify Developer

Flipify Media

Oct 2022 - Mar 2023 (5 months)

Developed and maintained Shopify-based e-commerce solutions for clients, ensuring responsive and brand-aligned storefronts.

Shopify Web Development Ecommerce

Design/Marketing Manager & Digital Designer

Roses by Carter

Jan 2022 - Nov 2022 (10 months)

Rebuilt the company's website and created advertising creative, social content, and branded marketing materials across all channels. Ran PPC campaigns that contributed to record sales and used results to refine visual direction.

Web Design Advertising Creative Social Media Content Marketing Materials PPC Campaigns Digital Marketing

Brand Founder & Designer

carglasstools.com

Built a Shopify e-commerce brand from the ground up, including visual identity, UX, site design, and a 300+ product catalogue across 30+ brands, with no separate team.

Shopify Ecommerce Visual Identity UX Design Web Design Product Catalog Management