Alex Arekhva

Designing and building an AI-assisted web product for Product/UX designers, owning product discovery, user research, MVP definition, interaction design, prototyping, usability testing, and AI-assisted development end-to-end.

Led zero-to-one product design for an iOS music and social platform from concept to App Store-approved beta across 15+ product areas, 40+ core user flows, and 200+ screens. Shaped MVP and product strategy through research and stakeholder discovery, and built a scalable design system with 70+ reusable components.

Redesigned a complex HVAC sales workflow, restructuring information architecture from 4 tabs into an 8-step guided flow based on user research and recorded sales-call analysis. Designed a spatial floor-planning experience and built a token-based design system across customer-facing and internal products.

Led product design for an open-beta social platform that reached 30,000+ registered users, 2M+ iOS sessions, and 31,000+ live shows. Scaled the live-show interface and built a unified cross-platform design system for iOS, Android, and Flutter web.

Redesigned Spoonity's B2B SaaS workflows into modular, task-based experiences with guided onboarding and faster paths for experienced users. Designed the first iOS and Android experience for an artist platform and a responsive web analytics portal.

Designed UX/UI patterns for two web browsers and a Chrome extension, working within technical, performance, and platform constraints. Translated product requirements into user flows, interaction models, and production-ready interfaces.

Completed the Mobile User Experience (UX) Design course from 2019 to 2020.

Completed the Human-Computer Interaction (HCI) course in 2019.

Bachelor’s Degree in Architecture from Belarusian National Technical University, completed from 2005 to 2010.