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Alberto MachadoAM
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Alberto Machado

@albertomachado

Digital marketer at LINK WORLDWIDE who managed Herbalife’s global marketing campaigns and negotiated merchandising production.

Portugal
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At LINK WORLDWIDE, I managed the Herbalife key account and global marketing campaigns. I connected clients with global suppliers for merchandising sourcing and negotiated with manufacturers to optimize production costs and quality.

At CARTTENDERS, I optimized Google Ads to maximize ROI, developed digital content to boost brand engagement, and integrated AI tools to automate workflows and improve efficiency.

During my digital communication internship at IBERDROLA, I managed paid media campaigns and created and edited social media content. The content reached a community of over 500k followers, with posts generating more than 3 million views.

As a freelance audiovisual content creator for SMEs, I designed digital campaigns and created and edited audiovisual and photographic content. I also covered events, including Madrid Fashion Week for Sandra Weil.

Experience

Work history, roles, and key accomplishments

Education

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Universidad Complutense de Madrid logoUM

Universidad Complutense de Madrid

Bachelor's Degree, Advertising and Public Relations

2020 - 2025

Bachelor's degree in Advertising and Public Relations from Universidad Complutense de Madrid, completed in 2025.

Tech stack

Software and tools used professionally

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