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Ahmed Badhur

@ahmedbadhur

Product designer at Nanobag who redesigned its homepage and PDP, contributing to 6% higher conversion and 20%+ AOV growth.

India

Message

At Nanobag, I lead end-to-end experience and product design across e-commerce, from research and prototyping through implementation. I redesigned the homepage, product detail page, and gift-bundle shopping experience, contributing to a 6% conversion increase and 20%+ growth in average order value.

At Victoria's Secret, I redesigned the product detail page across web and mobile and reworked the BOPIS flow. I also designed an outfitting feature that increased cross-sell Add-to-Bag by 12% and overall conversion by 6%, validated through A/B testing.

Experience

Work history, roles, and key accomplishments

Current

Senior UI/UX Designer

Current

Nanobag

Mar 2026 - Present (7 months)

Leading end-to-end experience and product design initiatives across e-commerce, from strategy and UX research through prototyping, validation, and implementation. Led homepage revamp and PDP redesign, improving product discovery and shopping experiences.

UX Research Prototyping Product Design Ecommerce Conversion Rate Optimization A B Testing Figma

Senior UX Designer

Victoria's Secret

Apr 2025 - Mar 2026 (11 months)

Spearheaded the end-to-end redesign of the Product Detail Page (PDP) across web and mobile apps, elevating brand perception. Re-engineered the BOPIS flow, contributing to a 20% uplift in holiday season purchases.

UX Design Product Design A B Testing Conversion Rate Optimization Mobile App Design Web Design

UI/UX Designer

Victoria's Secret

Aug 2023 - Apr 2025 (1 year 8 months)

Designed and launched Urgency Callouts on PDPs, yielding a 1.4% order lift and an $8M+ annualized revenue impact. Remastered the desktop image gallery and zoom functionality, resulting in a 1.3% lift in total orders.

UI Design UX Design A B Testing Conversion Rate Optimization Agile Data driven design

Senior UI/UX Designer

Infoedge (Naukri.com)

Jun 2020 - Jul 2023 (3 years 1 month)

Led the interface overhaul for the flagship homepage, resulting in a 25% increase in user engagement and cross selling opportunities. Developed a comprehensive onboarding framework that increased feature CTRs by 30% and boosted average session duration by 12%.

UI Design UX Design User Research Onboarding Mentorship Agile

Education

Degrees, certifications, and relevant coursework

Google

Google AI Professional Certification, AI/ML

2026 -

Google AI Professional Certification specializing in AI/ML Fundamentals, Research, Data Analysis, and AI App Building / Vibe Coding. Ongoing as of 2026.