Afreen Shahzad
@afreenshahzad
I’m a Media & Development Communication student with hands-on experience in digital marketing, content creation, social media, IT sales, research, an.
PakistanWhat I'm looking for
I am a Media and Development Communication student at the University of the Punjab with a strong interest in digital marketing, content creation, social media, graphic design, communication, and emerging technologies. Through my academic projects and professional experiences, I have developed skills in research, storytelling, content strategy, social media management, visual communication, and client communication.
I have gained practical experience through internships at ISPR and City 41 News, where I was exposed to professional communication, media, research, and content-related work. I also worked as a teacher, which strengthened my communication, leadership, organization, and interpersonal skills. More recently, I have worked in IT sales and digital services, gaining experience in B2B communication, lead generation, client outreach, SEO, digital marketing, and technology-based solutions.
I am particularly interested in the intersection of communication, creativity, business, and technology. I enjoy learning about AI, automation, digital products, web technologies, branding, and online business models. I have also worked on personal projects involving blogging, affiliate marketing, digital products, social media content, and online platforms.
I am looking for opportunities where I can contribute creatively, learn from experienced professionals, build practical skills, and grow into a versatile professional in digital marketing, communications, product/design, technology, or related fields. I am ambitious, adaptable, curious, and always willing to learn and take on new challenges.
Experience
Work history, roles, and key accomplishments
Search Engine Optimization Specialist
FTSITS LLC
Oct 2025 - May 2026 (7 months)
Conducted end-to-end keyword research and competitive gap analysis across client websites using SEMrush, Ahrefs, and Google Keyword Planner. Implemented on-page SEO optimizations in WordPress and tracked SEO metrics via Google Search Console and Google Analytics.
Conduct end-to-end keyword research and competitive gap analysis across 2–3 client websites using SEMrush, Ahrefs, and Google Keyword Planner to identify high-opportunity search terms and content improvement areas. Track and report on SEO metrics including organic traffic, keyword rankings, conversion rates, and time-on-page via Google Search Console and Google Analytics; deliver weekly and monthl
Conducted end-to-end keyword research and competitive gap analysis across client websites using SEMrush, Ahrefs, and Google Keyword Planner. Implemented on-page SEO optimizations in WordPress and tracked SEO metrics via Google Search Console and Google Analytics.
Attended structured media training with sessions led by senior ISPR officers, working journalists, and broadcast professionals. Gained direct insight into institutional communication frameworks, crisis communication strategy, and state-level media operations through a briefing with the Director General, ISPR.
Taught core subjects to Grade 6–7 students with measurable improvement in academic performance. Designed lesson plans tailored to individual learning needs; strengthened communication, mentorship, and leadership skills.
Education
Degrees, certifications, and relevant coursework
Punjab Group Of Colleges
Intermediate in Computer Science (ICS)
University of the Punjab
Bachelor of Arts, Communication and Media Studies
2023 -
Pursuing a Bachelor of Arts in Communication and Media Studies at the University of the Punjab, expected to graduate in 2027.
Punjab Group of Colleges
Intermediate in Computer Science, Computer Science
Completed Intermediate in Computer Science (ICS) at Punjab Group of Colleges.
University of the Punjab
Bachelor of Arts - BA, Communication and Media Studies
2023 - 2027
Tech stack
Software and tools used professionally
Availability
Location
PakistanAuthorized to work in
Social media
Job categories
Skills
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