At OpenField, I’m designing an end-to-end, mobile-first application in Figma that helps agricultural professionals remotely monitor IoT field devices. I’ve tested it with 20–30 participants across 3–4 rounds, reaching a 60–70% task completion rate.
I conducted field studies across 50–60 farming communities and synthesized insights from 80–100 user interviews to understand usability constraints in low-connectivity environments. I also created task flows, an interactive prototype, and a UI component library.
I created a design system and brand guidelines for mobile and web, covering typography, iconography, and color tokens. I’m also leading the ongoing redesign of the company website to improve navigation and information accessibility.
Previously, at SoundglitzOnlineMusicStore, I directed digital sales strategies focused on user experience, contributing to 60% revenue growth in 3 years. At SAB Ventures, I conducted user and market research and supported product and customer-experience improvements.
