Software Developer
• Developed and maintained critical components of the Ads Platform, with a focus on the BLS (Brand Lift Study) Platform and Webcard Automation, catering 10k+ advertisers and 300k+ advertisements.
• Contributed heavily to React Migration of existing Vue based frontend codebase, leading to 10% decrease in page load time, improving code readability and maintainability.
• Developed webcard automation tool which generates HTML according to user requirements, leading to 90% decrease in avg time-to-market of webcards, saving significant Ops hours in the process.
• Specialized in the development of various custom webcard types, including BLS, Leadgen, Tap to reveal, and Classified Ads, generating 10cr+ in revenue.
• Been primary on call for 2+ months during my tenure leading to 20% decrease in reported issues/bugs, significantly improving Product Quality.
• Led decisioning and implementation of Target Rule structure leading to 10% improvement in target matching algorithm latency while Ads delivery.
