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Adan Varela Jacobo

@adanvarelajacobo

Head of Video at HORDA STUDIO, producing branded content and overseeing post-production for clients including MARS and Grupo Herdez.

Mexico
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What I'm looking for

I'm available for remote opportunities and currently focused on bringing new clients to HORDA STUDIO.

At HORDA STUDIO, I work across content production, studio operations, and post-production, with a current focus on bringing new clients to the studio. I’ve worked with Telefónica Movistar, MARS, British American Tobacco, and Grupo Herdez.

At LATRO FILMS – GRUPO CAABSA, I managed the production and post-production team and launched El Aquelarre Podcast, live-streamed events, and branded content. Across my work in video production and editing, I’ve created content for brands and media teams including Disney, BBVA, Adidas, CNN, and ELLE.

Experience

Work history, roles, and key accomplishments

HS
Current

Producer & Director

Horda Studio

Jan 2023 - Present (3 years 10 months)

Partner in a content production company, focused on studio operations, production and post-production. Worked with clients including Telefónica Movistar, MARS, British American Tobacco and Grupo Herdez, and currently focused on bringing new clients to the studio.

HM

Production Director

Hotbook - Pinit Media

Jan 2023 - Jan 2025 (2 years)

Managed productions across the magazine and production studio. Produced content for clients including José Cuervo, Porsche, Mercedes-Benz, Palacio de Hierro and the Longines Global Champions Tour, and created daily and branded editorial content for the magazine.

ES

Producer & Director

Error Studios

Jan 2021 - Jan 2023 (2 years)

Produced and edited content for American Eagle, Adidas, ClutchPoints and Riot Games. Developed video and photography campaigns with talent agencies and personalities, including launch videos and branded campaigns, and produced two campaigns for NLH (No Label Here).

SA

Head of Video & Creative Direction

Saint Atelier

Jan 2018 - Jan 2019 (1 year)

Led the video department and delivery of multimedia content for political campaigns. Translated campaign briefs into video strategies and multimedia content, working closely with the agency owner and Creative Director.

BU

Head of Video

Buensalto

Jan 2017 - Jan 2018 (1 year)

Developed content and creative ideas for new products and campaigns for Mi Reina (Food & Beverage) and Allaire Collection Privée (Luxury Spirits).

BE

Head of Video

BrandStudio @ Grupo Expansión

Jan 2014 - Jan 2017 (3 years)

Led the video department and oversaw the full production process from brief to final delivery. Managed the internal video team and worked closely with the Creative Director and Commercial team across entertainment, fashion, automotive, financial, gourmet, leisure, lifestyle and technology accounts, and oversaw two TV shows broadcast on Sony Entertainment and E!, plus a live segment with CNN en Esp

GE

Motion Graphics & Post-Production Coordinator

Grupo Expansión

Jan 2013 - Jan 2014 (1 year)

Led motion graphics and post-production for editorial and branded content, including video editing and motion graphics for ELLE México, Travel + Leisure, CNN México, InStyle, Life & Style, Expansión and mediotiempo.com.

GE

Motion Graphics & Post-Production Trainee

Grupo Expansión

Jan 2011 - Jan 2012 (1 year)

Supported editorial and post-production teams with video editing and motion graphics.

Education

Degrees, certifications, and relevant coursework

Universidad Iberoamericana logoUI

Universidad Iberoamericana

Interaction Design, Interaction Design

2007 - 2011

Studied Interaction Design at Universidad Iberoamericana from 2007 to 2011.

Tech stack

Software and tools used professionally

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