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Abigail Crockford

@abigailcrockford

I build high-impact digital campaigns, content experiences, and conversion-focused design.

United Kingdom
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What I'm looking for

I'm looking to create end-to-end digital experiences that connect brand, content, UX, and product thinking, delivering performance-driven design that improves engagement, conversion, and audience growth.

I've delivered digital campaigns, editorial features, motion content, and social assets for ESI Media, the Independent and Evening Standard's creative department. My work supports editorial, marketing, and commercial objectives while improving audience engagement and time-on-page.

I partner with editorial, marketing, and product teams to create user-focused content experiences across web, mobile, social, and email. I've helped evolve brand identity and visual systems while bridging editorial design with product thinking and user behaviour.

Previously, at Alex Chilton Design, I managed client digital projects from concept through completion, including websites, banners, email newsletters, UX, user interfaces, and front-end development. I also worked on branding, print, quoting, invoicing, and collaboration with bespoke CMS developers.

Across agency, media, travel, and freelance work, I've designed and developed websites, email campaigns, advertising creative, and promotional artwork for clients including Twentieth Century Fox, Microsoft, and Adobe.

Experience

Work history, roles, and key accomplishments

ESI Media logoEM

Senior Digital Designer / Developer / Manager

ESI Media

Mar 2016 - Apr 2026 (10 years 1 month)

Produced creative across digital platforms for a major UK media brand, delivering design solutions that supported editorial, marketing, and commercial objectives. Partnered with editorial, marketing, and product teams to design user-focused content experiences and contributed to the evolution of brand identity and visual systems.

Education

Degrees, certifications, and relevant coursework

University of the West of England logoUE

University of the West of England

Bachelor of Arts, Media

2002 -

Earned a BA (Honours) in Media from the University of the West of England in 2002.

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