At SUSO Digital, I build links for international client campaigns, vetting sites for relevance, traffic, and spam signals and setting anchor text strategy from each client's backlink profile. I also co-developed the team's internal link vetting guide.
I led Digital PR within an award-winning SEO and GEO campaign for a global fitness coaching brand. It delivered +190% organic sessions, +317% GSC clicks, improved average position from 18 to 7.4, and increased AI referral sessions by +413%.
I've also built AI-assisted SEO workflows and custom tools using LLMs, prompt engineering, and MCP integrations. For a global crypto exchange's UK relaunch, I ran end-to-end digital PR and link building that drove +200% organic traffic.
