At Sha'■ Lifestyle (Pvt.) Ltd., I designed and developed two seasonal footwear collections for men's and women's lines, contributing sketches from concept through final specification.
I conducted trend forecasting and market research to inform seasonal design direction, and created mood boards, technical drawings, and product specifications in CorelDRAW to support manufacturing handoff.
I also produced digital renderings and presentation materials in Adobe Photoshop, evaluated materials for prototypes, and partnered with design and production teams throughout product development.
