At Qsah, I designed campaign calligraphy and visual lettering, created full brand identities for clients when needed, and led visual direction for marketing campaigns and brand storytelling.
At Qomra Production, I developed the company’s brand identity and design guidelines. I also created branding assets, decks, and social media content, and organized a structured system for design assets.
As a freelance graphic designer, I focused on Arabic lettering and typography. At Moaayann, I designed social media posts, logos, presentations, and layouts, and worked on art direction.
I’m a visual artist based in Riyadh, and my work draws on culture, identity, and emotion to express meaning through simplicity. In 2024, I participated in the Micro-Residency: Graphic Design – Arabic Typography at Misk Art Institute and won an MAI Art Competition Award.
