At Al Shaali Moto, I built a Power BI CRM analytics model that joins leads and calls from three disconnected systems, resolving each lead once and matching it to its source. The model covers 50K+ leads, 110K+ calls, 70K+ call journeys, and 400+ DAX measures.
I also automated complaint and service-center workflows with Power Automate and set up a Fabric Lakehouse with Dataflow Gen2 to feed the CRM model. I manage customer records and service requests in the CRM.
At DataArcus, I launched eight free public Power BI and Fabric tools, including exam simulators and a KPI card designer that generates DAX. I also built a bilingual portfolio of eight interactive dashboards and an AI tool that writes Power BI reports, including right-to-left Arabic layouts.
Previously, at 3D Diagnostix, I maintained account-health reports for sales and leadership and analyzed pipeline and case volume for 30+ accounts, supporting an approximately 15% revenue uplift. At +MEDRITE Urgent Care, I standardized Excel templates and KPIs, reducing data errors by approximately 25%.

