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Aasis GuptaAG
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Aasis Gupta

@aasisgupta

Business analyst and market researcher who analyzed campaign performance at Insidea Tech and backtests systematic trading strategies.

India
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At Insidea Tech Private Limited, I analyzed digital marketing and campaign performance data to evaluate KPIs and identify optimization opportunities. I monitored Google Ads and Meta Ads performance to support campaign-level decisions.

I also prepared performance reports from multiple data sources and worked with campaign, customer, and operational data to identify trends and performance gaps.

Since 2022, I’ve conducted quantitative research across equities, derivatives, commodities, and cryptocurrency markets. I develop and backtest systematic trading strategies using historical market data across different market conditions.

I use time-series analysis and performance metrics such as win rate, profit factor, drawdown, and risk/reward ratio to assess strategies. I also build and test analytical rules with TradingView and Pine Script.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

University of Calcutta logoUC

University of Calcutta

Bachelor's Degree, Economics & Political Science

Bachelor's degree in Economics and Political Science from the University of Calcutta.

GO

Google

Google Data Analytics Professional Certificate, Data Analytics

Completed the Google Data Analytics Professional Certificate in 2023.

Tech stack

Software and tools used professionally

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