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Aarthi Shankar

@aarthishankar

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Creative content writer with expertise in SEO and brand visibility.

India

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What I'm looking for

I am looking for a role that allows me to innovate in content strategy and engage with diverse audiences while contributing to brand growth.

As a creative content writer with over 2 years of experience, I specialize in crafting SEO-optimized content that resonates with diverse audiences across B2B and B2C domains. My journey has been marked by a commitment to developing strategies that not only drive brand visibility but also increase engagement and achieve measurable results. I thrive in dynamic environments where I can leverage my skills to meet content marketing goals.

At Elula Tech Private Limited, I successfully developed and implemented content strategies that boosted website traffic by 5% within six months. My collaboration with marketing teams led to optimized landing pages that increased lead generation by 3%. I also managed end-to-end product content, including blogs, website copy, and social media posts, ensuring that every piece of content aligns with the brand's voice and objectives. Previously, at Nam Labs Technologies Pvt Ltd, I utilized advanced SEO tools to enhance blog content, driving significant organic traffic growth and improving website conversions.

Experience

Work history, roles, and key accomplishments

Current

Creative Content Writer

Current

Elula Tech Private Limited

Jul 2024 - Present (1 year)

As a Creative Content Writer at Elula Tech, I developed and implemented content strategies that boosted website traffic by 5% within six months. I collaborated with marketing teams to optimize landing pages, increasing lead generation by 3%, and managed end-to-end product content including blogs and social media posts.

SEO Optimization Content Marketing Strategy Content Management Social Media Management Technical Documentation

Content Writer

Nam Labs Technologies Pvt Ltd

Feb 2022 - Mar 2023 (1 year 1 month)

At Nam Labs Technologies, I optimized blog content using advanced SEO tools, driving monthly organic traffic growth by over 750 visitors. I enhanced SERP rankings for targeted keywords, leading to a 5% increase in website conversions and streamlined editing processes to reduce content production time by 30%.

SEO Optimization Content Editing Keyword Research

Education

Degrees, certifications, and relevant coursework

Ethiraj College for Women

MBA, Marketing and HR

Grade: 62%

Activities and societies: Refreshment committee co-ordinator for intercollegiate symposium - Paradigm organized during MBA program; Environment committee co-ordinator of the MBA department; Volunteered in community activities; Attended seminars conducted by MMA and CII.

Developed marketing strategies and analyzed case studies to understand consumer behavior and brand positioning. Completed a project on digital marketing trends, focusing on SEO and social media strategies.

University of Madras

B.A., English Literature

Grade: 60%

Conducted in-depth analysis of classic and modern literature, honing research and writing skills. Active participant in literary events and writing workshops, enhancing creative and critical thinking abilities.