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Aarni Kapanen

@aarnikapanen

Visual communication designer focused on cultural narratives, brand identity, and societal impact.

Finland
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What I'm looking for

I seek collaborative roles where design shapes cultural narratives, focusing on brand identity, societal impact, and opportunities for exhibition and research-led projects.

I am a visual communication designer working across culture, PR, and societal change, using design to serve the idea and its purpose above all. I lead projects in brand identity, campaign design, art direction and copywriting, and have contributed to award-winning works exhibited internationally.

My MA research examined nation branding and visual communication, and my practice includes freelancing, internships at Ellun Kanat and Kauas Creative, and projects like Loom of Reality (Combine24 winner) and Jäbät & Tunteet (Vuoden Huiput silver). I collaborate across teams to create thoughtful, research-driven visual narratives.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

AA

Aalto University School of Arts, Design and Architecture

Master of Arts, Visual Communication Design

2023 - 2025

Activities and societies: Master’s thesis exhibition at Aalto ARTS Grad Show; Combine24 participation

Completed a Master of Arts in Visual Communication Design, focusing on nation branding and visual identity; included a speculative web platform and exhibition at Aalto ARTS Grad Show.

AA

Aalto University School of Arts, Design and Architecture

Bachelor of Arts, Visual Communication Design

2018 - 2022

Activities and societies: Recommendation letters available upon request

Completed a Bachelor of Arts in Visual Communication Design, worked on projects in branding, campaign design, and motion graphics.

Tech stack

Software and tools used professionally

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Aarni Kapanen - Graphic Designer - Freelance | Himalayas