Леонід Цвєтков

At Pride Agency, I lead key accounts and commercial performance for a D2C subscription platform, managing 4–8 client accounts and planning promotional calendars across the portfolio.

I evaluate campaigns by conversion, average order value, and revenue, cutting underperforming activity and turning results into recommendations. I restructured an entry offer that increased first-purchase conversion from 6% to 9% and average order value from $12.50 to $13.30, contributing to 23% monthly revenue growth when rolled out portfolio-wide.

I prepare weekly and monthly reporting across roughly 2,000 monthly transactions and 930 active customers, investigate performance drops, and work with marketing, finance, operations, and technical colleagues to improve outcomes. I grew the portfolio from $4K to $30K in monthly revenue over seven months.

My commercial perspective started on the retail floor at MEGASPORT and continued through B2B sales at Vodafone Ukraine. Alongside commercial work, I deliver end-to-end 3D visualisations for Wirestock from client brief through final handoff.