Digital Account Manager Resume Examples & Templates
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Digital Account Manager Resume Examples and Templates
Junior Digital Account Manager Resume Example and Template
What's this resume sample doing right?
Clear, relevant experience
Your work history maps directly to the role. You list hands-on campaign work at Rakuten and Dentsu with metrics like a 22% YoY conversion increase and 12% CTR gain, which shows you can run, optimize, and report on cross-channel digital campaigns for retail clients.
Strong use of metrics
You quantify outcomes across roles, such as 17% revenue uplift during peak periods and 30% fewer reporting queries. Those numbers show impact and help hiring managers and ATS spot performance-focused achievements tied to campaign optimization.
Relevant technical and soft skills
Your skills list matches the job needs: GA4, tagging, campaign management, and client communication. You also show tooling and process knowledge like UTM, pixels, and Data Studio, which helps both ATS matching and interview conversations about execution.
How could we improve this resume sample?
Summary could be more concise and targeted
Your intro covers good ground but reads long. Tighten it to two short sentences that state your top strengths and the value you bring to client-facing campaign coordination and performance optimization.
Experience bullets vary in focus
Some bullets mix tasks and results. Start each bullet with a strong action verb, state the task, then add the measurable result. That will make achievements easier to scan and help ATS pick up key verbs and metrics.
Skills section lacks tool depth for reporting
You list reporting skills but don’t name specific dashboards or SQL experience. Add tools or methods you used for dashboards, data pulls, or basic SQL if applicable. That will improve ATS matching for analytics-focused account roles.
Digital Account Manager Resume Example and Template
What's this resume sample doing right?
Strong, results-focused experience
Your experience highlights clear outcomes, like increasing online revenue by 32% for an €18M media client. You use numbers and time frames that show impact. Hiring managers for a Digital Account Manager will see you drive revenue, optimize spend, and lead campaigns across channels.
Relevant technical and platform skills
You list key tools and platforms such as Google Ads, DV360, Meta Ads, and GA4. These match typical Digital Account Manager requirements. ATS and recruiters will pick up those keywords quickly, given the role's focus on paid media and analytics.
Cross-functional leadership examples
You describe coordinating a team of 10 and launching omnichannel campaigns that grew CRM opt-ins by 120K. Those examples show you can manage stakeholders, creative, and analytics, which matters when running complex client programs.
How could we improve this resume sample?
Summary could be more specific
Your intro lists strong themes but stays broad. Tighten it by naming target client types, top channel strengths, and a one-line value metric. That helps recruiters quickly see fit for roles focused on performance or brand work.
Some achievements lack context
You share solid percentages, but a few items lack baseline or time period. Add starting metrics or campaign length for ROAS and CPA improvements. That makes gains easier to evaluate and strengthens credibility.
Skills section can better reflect soft skills
Your skills list focuses on tools and analysis. Add client-facing skills like stakeholder management, negotiation, and project planning. Those soft skills matter for managing expectations and driving cross-channel execution.
Senior Digital Account Manager Resume Example and Template
What's this resume sample doing right?
Clear quantifiable impact
You show strong, measurable results across roles. For example, you cite ¥1.2B media spend, 22% average YoY client growth, 35% CPA improvement and 48% ROAS lift. Those metrics make your business impact easy to see and fit what hiring managers seek for a Senior Digital Account Manager.
Relevant technical and measurement skills
Your skills list and experience reference programmatic, DSPs, GA4 and BigQuery. You also detail GA4 attribution and dashboarding that cut reporting time by 60%. That combination proves you can run data-driven media strategies and measurement plans.
Strong client and team leadership examples
You highlight managing eight enterprise clients and leading a cross-functional team of six. You note training sessions and SLA improvement from 90% to 98%. Those points show you can handle senior client relationships and scale team delivery.
How could we improve this resume sample?
Summary could be tighter and role-specific
Your intro lists strong credentials but reads broad. Tighten it to two short sentences that name the outcomes you drive, the client size you manage, and the channels you prioritize. That makes your value immediate for hiring teams.
Few explicit leadership metrics on people development
You mention training and SLA gains, but you lack metrics on coaching, retention, or promotion. Add numbers like team retention rate, promotions, or average ramp time to show your people leadership more clearly.
Skills section could include ATS keywords
Your skills are relevant but miss some common ATS terms like ‘media buying’, ‘campaign budgeting’, and specific DSP names. Add those phrases and any certification names to improve keyword match and shortlisting.
Digital Account Director Resume Example and Template
What's this resume sample doing right?
Strong quantifiable impact
You show clear, measurable results like "42% e‑commerce sales growth" and "68% ROAS improvement" at Dentsu. Those metrics prove you drove business outcomes and match what hiring managers want for a Digital Account Director role focused on performance and revenue.
Relevant leadership and team scope
You led an 18‑person cross‑functional team and managed a ₹220M portfolio. That level of team size and budget signals you can run integrated programs and steward large client relationships at enterprise scale.
Good use of modern analytics and tools
You mention GA4, first‑party data integration, and unified dashboards that cut reporting time by 60%. That shows you focus on measurement and actionable insights, a core need for this Digital Account Director role.
How could we improve this resume sample?
Summary could be more client‑focused
Your intro lists strengths, but it reads like a resume headline. Shift it to a one‑line value statement that names client outcomes you deliver and the types of clients or industries you prefer to lead.
Skills section lacks tool specificity
You list broad skills like "Performance Marketing" and "Analytics" but don't name key tools beyond GA4. Add specific platforms and tech like DV360, Meta Ads Manager, BigQuery, or CRM tools to improve ATS hits.
Experience could highlight stakeholder influence
You show results and team leadership but rarely state how you influenced senior clients or C‑suite decisions. Add a bullet about steering client strategy, presenting to executive stakeholders, or winning renewals.
Head of Digital Accounts Resume Example and Template
What's this resume sample doing right?
Clear quantification of impact
Your resume lists specific metrics like CAD 45M billings, 18% YoY revenue growth, and 32% ROAS increase. Those figures show measurable impact and help hiring managers assess scale and results quickly, which matches the Head of Digital Accounts focus on revenue and campaign performance.
Strong cross-functional leadership examples
You show team scaling from 8 to 22 specialists and coordination across analytics, engineering, and media. Those examples prove you can build teams and run cross-channel delivery, a core need for leading client strategy and operations at enterprise scale.
Relevant strategic and compliance expertise
You highlight integrated measurement frameworks, ROAS and LTV focus, plus privacy-first measurement and CCPA/PIPEDA compliance. That mix fits enterprise clients who need both performance and regulatory-safe measurement approaches.
How could we improve this resume sample?
Summary could be tighter and tailored
Your intro states strong experience but reads broad. Tighten it to one short value sentence that names enterprise clients, revenue targets, and the outcomes you deliver. That will align the opening to the Head of Digital Accounts role faster.
Add specific platform and tool keywords
The skills list names strategy and measurement but omits tools like GA4, Google Ads, DV360, or major martech. Add those keywords to improve ATS matches and show hands-on capability with enterprise ad stacks and analytics.
Make bullet descriptions ATS-friendly
The experience sections use HTML lists and long sentence blocks. Convert to plain-text bullets and lead with action verbs. Keep each bullet under two lines and add more outcome context for enterprise KPIs and budgets.
1. How to write a Digital Account Manager resume
Searching for work as a Digital Account Manager can feel impossible when dozens of applicants claim similar client experience daily. How do you make a resume prove you moved accounts and delivered measurable value to real clients last fiscal year? Hiring managers want concrete evidence of client impact, budget stewardship, and outcomes that influenced business decisions over measurable timelines regularly. You often focus on listing platforms, duties, and buzzwords, and you don't show ownership, results, or decision-making context with metrics.
Whether you work agency-side or in-house, this guide will help you rewrite bullets to show measurable client outcomes and timeline. You'll learn to turn "managed campaigns" into quantified statements like "increased conversions 42 percent in six months" for clients consistently. It will show you how to improve your summary and work experience sections with metrics and a concise skills list too. After reading you'll have a resume that proves your client value and gets interviews and wins more each month.
Use the right format for a Digital Account Manager resume
Pick the format that shows your strengths clearly. Use chronological if you have steady account or agency experience. Recruiters read this fastest.
Use combination if you have mixed skills or freelance work. Use functional only if you must hide long gaps. Keep the layout ATS-friendly. Use clear section headers, simple fonts, and no tables or graphics.
- Chronological: best for steady progression in client or digital roles.
- Combination: best for career changers or cross-functional skills.
- Functional: use sparingly, and only for specific gaps or shifts.
Craft an impactful Digital Account Manager resume summary
The summary tells a hiring manager what you do and why you matter. Use it to highlight years of client work, channels, and outcomes.
Use a summary if you have several years in account or digital roles. Use an objective if you’re switching careers or just starting. Align keywords with the job posting. Keep sentences short and specific.
Formula: '[Years of experience] + [Specialization] + [Key skills] + [Top achievement]'.
Good resume summary example
Experienced summary: "7 years managing B2B and B2C digital accounts. Specialize in campaign strategy, paid media, and cross-channel optimization. Lead teams to grow client ROI and lower CPA. Drove a 38% e-commerce revenue lift for a retail client at Parker-Schimmel."
Why this works: It shows time in role, core skills, and a clear result. It names a measurable win and a company to add credibility.
Entry-level objective: "Recent marketing grad seeking a Digital Account Manager role. Trained in Google Ads and analytics. Ready to support campaign planning and client communication. Completed a capstone with a 22% uplift in lead rate."
Why this works: It states intent, relevant tools, and a concrete achievement. It fits an applicant with limited professional history.
Bad resume summary example
"Digital Account Manager with experience in digital marketing, client relations, and campaign management. Seeking new opportunities to grow and help brands succeed."
Why this fails: It’s vague and claims skills without proof. It lacks numbers and specific channels. It doesn’t match the summary formula and misses keywords like 'paid media' or 'client retention.'
Highlight your Digital Account Manager work experience
List jobs in reverse-chronological order. Put job title first, then company and dates. Keep dates month-year.
Use bullets for achievements. Start each bullet with an action verb. Focus on outcomes and metrics. Avoid "responsible for" lines. Use the STAR method to shape bullets: Situation, Task, Action, Result. Match skills and keywords from the job posting for ATS.
Sample action verbs: negotiated, optimized, launched, scaled, reduced. Quantify with percent, dollar amount, or time saved. Aim for three to six bullets per role.
Good work experience example
"Led cross-channel campaigns for a $2.1M portfolio. Optimized paid search and social to cut CPA 29% while raising monthly conversions 46%. Coordinated creative and analytics teams to shorten campaign launch time by 18%."
Why this works: It uses clear actions, quantifies impact, and ties work to business value. It mentions scope and tools indirectly, which helps ATS match.
Bad work experience example
"Managed digital campaigns for multiple clients. Improved campaign performance and worked with internal teams to deliver strategies on time."
Why this fails: It reads like a task list. It lacks numbers and specifics. Hiring managers can’t tell the scale or impact of the work.
Present relevant education for a Digital Account Manager
Include school name, degree, and graduation year. Add honors, GPA, or coursework if you’re a recent grad and they show relevance.
Experienced professionals should keep education brief. Move certifications to a separate section if you have several. Only include GPA if it’s strong and you’re early in your career.
Good education example
Bachelor of Science, Marketing — State University, 2018. Relevant coursework: Digital Analytics, Paid Media Strategy. Google Ads Certified, 2019.
Why this works: It lists degree, year, and relevant coursework. It also includes a certification that hiring teams look for.
Bad education example
B.A., Communications, Small Town College. Graduated 2015. Some marketing classes.
Why this fails: It lacks specifics that connect education to the role. It misses certifications and relevant coursework that would help an ATS or hiring manager.
Add essential skills for a Digital Account Manager resume
Technical skills for a Digital Account Manager resume
Soft skills for a Digital Account Manager resume
Include these powerful action words on your Digital Account Manager resume
Use these impactful action verbs to describe your accomplishments and responsibilities:
Add additional resume sections for a Digital Account Manager
Add projects, certifications, awards, volunteer work, or languages when relevant. Pick items that show measurable impact or unique skills.
Use a Projects section for freelance or pro-bono campaigns. Put top certifications in their own area if they matter to the role.
Good example
Project: Nonprofit Awareness Campaign — Collins-Kiehn. Built a paid social plan and landing page. Drove a 52% increase in donations and cut CPA by 41% over three months.
Why this works: It ties a project to a known company, states actions, and gives clear metrics. That shows impact and hands-on skills.
Bad example
Volunteer Social Media Help — helped a local charity with posts and some ads. Grew followers and engagement.
Why this fails: It lacks numbers, timeframe, and specific actions. It reads as a task list rather than a measurable win.
2. ATS-optimized resume examples for a Digital Account Manager
Applicant Tracking Systems (ATS) scan resumes for keywords and structure. They match those keywords to the Digital Account Manager role and filter resumes before a human sees them.
You must use clear section titles. Use "Work Experience", "Education", and "Skills". Avoid headers, footers, images, tables, columns, and text boxes. Those elements can break ATS parsing.
Use keywords that appear in job postings for Digital Account Manager. Include terms like "client relationship management", "campaign management", "CRM (Salesforce)", "Google Analytics", "PPC", "SEM", "SEO", "KPI tracking", "budget management", "cross-functional collaboration", and "reporting".
- Use plain fonts like Arial, Calibri, or Times New Roman.
- Save as .docx or PDF but keep formatting simple.
- Place contact info at the top in plain text.
Write short, keyword-rich bullets. Lead with action verbs and add measurable results when possible. For example, note percent lifts in engagement or dollars saved on budgets.
Avoid common mistakes. Don’t replace keywords with creative synonyms. Don’t hide key info in images or headers. Don’t rely on fancy layout to show your skills.
Tailor each resume to the posting. Scan the job description and mirror exact phrases. That helps the ATS score your resume higher and gets you to the interview stage.
ATS-compatible example
<h3>Skills</h3>
<ul><li>Client Relationship Management (Salesforce)</li><li>Campaign Management: PPC, SEM, SEO</li><li>Analytics: Google Analytics, Tableau</li><li>KPI Tracking & Reporting</li><li>Budget Management & Forecasting</li></ul>
<h3>Work Experience</h3>
<p>Digital Account Manager, King Inc — Managed 12 client accounts and led cross-channel campaigns that increased paid search ROI by 28% over twelve months. Used Salesforce for account tracking and Google Analytics for performance reporting.</p>
Why this works: This example lists exact keywords the ATS looks for. It uses standard headings and plain text. It also includes measurable results and relevant tools that match job descriptions.
ATS-incompatible example
<div style='columns:2'><h2>My Story</h2><p>I build awesome client experiences and drive growth through clever ad tactics.</p></div>
<table><tr><td>Tools</td><td>Google stuff, dashboards</td></tr></table>
<p>Account Lead, Friesen, Runolfsson and Breitenberg — Led projects and improved results for several brands. Contact: Marisa Fadel, email in header image.</p>
Why this fails: The layout uses columns and a table the ATS may skip. It hides contact details in an image and uses vague phrases instead of exact keywords like "Google Analytics" or "CRM (Salesforce)".
3. How to format and design a Digital Account Manager resume
Pick a clean, professional template that highlights client work and campaign results. Use a reverse-chronological layout so hiring managers see recent digital account wins first.
Keep this to one page if you have under 10 years of experience. Use two pages only if you have long, relevant engagement histories and measurable outcomes.
Use ATS-friendly fonts like Calibri, Arial, Georgia, or Garamond. Set body text to 10–12pt and headers to 14–16pt. Keep line spacing around 1.0–1.15 and add clear margins for white space.
Showcase metrics early. Put client names, channel mix, budget sizes, and results near job titles. Use bullet lists for campaigns, not long paragraphs.
Use standard section headings: Contact, Summary, Experience, Skills, Tools, Education. Put tools and platforms under Skills, and list proficiency levels.
Avoid complex columns, images, or background graphics. Those elements confuse ATS and distract readers. Use simple bold and italics for emphasis, not color blocks.
Watch common mistakes. Don’t use odd fonts or tiny text. Don’t cram every duty; focus on achievements. Don’t skip dates or leave gaps unexplained.
Use short, active bullets that start with strong verbs like "managed," "scaled," "launched." Quantify results with percentages, revenue, or engagement metrics. Tailor keywords to the job posting and the company.
Well formatted example
Example layout snippet:
Hisako Corwin MD — Digital Account Manager | Turner
Turner | Digital Account Manager | 2020–Present
- Managed 8 client accounts across paid social and display.
- Led cross-channel strategy that grew client revenue 32% year-over-year.
- Oversaw a $450k monthly media budget and optimized CPM by 18%.
Why this works
This layout shows clear headings, concise bullets, and quantifiable impact. It uses simple formatting that ATS reads easily and hiring managers scan fast.
Poorly formatted example
Example layout snippet:
Vannesa Labadie — Digital Account Manager | Wiza-Considine
Managed many campaigns across social, search, email, programmatic, and affiliates. Responsible for client communication, creative briefs, reporting, and more. Improved KPIs and oversaw budgets.
Why this fails
This example uses a dense paragraph and mixes duties without numbers. Columns or heavy blocks can confuse ATS, and the text lacks clear, scannable bullets.
4. Cover letter for a Digital Account Manager
Writing a tailored cover letter matters for a Digital Account Manager role. It shows who you are beyond your resume and why you fit the client and team needs.
Start with a clear structure. Keep each paragraph short. Use plain words and a friendly tone.
- Header: Put your contact details, the date, and the company's contact if you know it.
- Opening: Name the Digital Account Manager role you want. Show real enthusiasm for the company. Drop one strong qualification or where you saw the opening.
- Body: Link your past work to the job. Highlight client-facing wins, campaign results, platform skills like Google Ads or CRM tools, and teamwork examples. Use numbers where you can.
- Closing: Restate interest in the specific role. Ask for an interview and thank the reader.
In the body, pick one or two projects to describe. Say what you did, the tools you used, and the result you created. Use concrete numbers like revenue growth, retention rates, or campaign ROI.
Match the job description language. Use keywords the employer lists. That helps the hiring manager and automated systems notice you.
Keep the tone professional, confident, and warm. Write like you talk to a friendly colleague. Use active verbs and short sentences. Avoid long paragraphs and filler words.
Customize each letter. Swap in details about the company, recent campaigns, or clients. Never send the same letter to every employer.
End with a clear call to action. Say you look forward to discussing how you can help their team reach business goals.
Sample a Digital Account Manager cover letter
Dear Hiring Team,
I am applying for the Digital Account Manager position at Google. I admire Google’s focus on scalable marketing solutions and client success.
At my current role, I manage a portfolio of ten client accounts with combined budgets over $2 million annually. I run paid search and display campaigns, optimize bids and creative, and coordinate weekly client updates. My work improved average account ROI by 35% in 12 months.
One project stands out. I led a cross-functional team to relaunch a major client’s campaign. I used Google Ads and a CRM integration to target high-value segments. The campaign raised conversions by 48% and cut cost per acquisition by 22%.
I also focus on client relationships. I build clear performance reports and action plans. I hold quarterly strategy sessions that keep stakeholders aligned and reduce churn. My clients rate my communication 4.8 out of 5.
I bring hands-on platform skills, strong client management, and a data-first mindset. I enjoy turning analytics into clear next steps for clients and teams.
I would welcome the chance to discuss how I can help Google grow client value and campaign performance. Thank you for considering my application.
Sincerely,
Alex Morgan
5. Mistakes to avoid when writing a Digital Account Manager resume
You're applying for Digital Account Manager roles, so your resume must show client impact, campaign skills, and clear results. Small mistakes can hide your value and cost interviews.
Below are common pitfalls for this role. Fixes include concrete examples you can copy into your resume.
Vague, duty-focused bullet points
Mistake Example: "Managed client campaigns and reported on performance."
Correction: Show outcomes and tools. Quantify results and name platforms.
Good Example: "Managed 12 client PPC campaigns in Google Ads, raising CTR by 22% and cutting CPA 18% over six months."
Ignoring keywords for ATS and the job post
Mistake Example: "Handled reporting and client requests."
Correction: Mirror wording from the job listing and add relevant tools. Use exact phrases the employer uses.
Good Example: "Prepared weekly performance reports using Google Analytics and Data Studio. Led client meetings to align on KPI targets and optimize display and social campaigns."
Overloading with irrelevant or old experience
Mistake Example: "Worked retail cashier for two summers during college."
Correction: Keep content recent and relevant to account management. Remove unrelated roles or shrink them to one line.
Good Example: "Prioritized: campaign strategy, client communication, and reporting. Entry-level retail role removed to focus on five years of digital client work."
Poor metrics presentation and missing context
Mistake Example: "Improved client ROI."
Correction: Give numbers, timeframes, and baselines. Explain your role in the change.
Good Example: "Boosted client ROI from 2.1x to 3.6x in four months by reallocating $30K monthly budget toward high-converting search keywords and refining landing pages."
6. FAQs about Digital Account Manager resumes
These FAQs and tips help you build a focused resume for a Digital Account Manager role. You will learn what to highlight, how to show results, and which formats work best for agency and in-house jobs.
What key skills should I list for a Digital Account Manager?
What key skills should I list for a Digital Account Manager?
Focus on client management, campaign strategy, and performance analysis.
- Tools: Google Analytics, Google Ads, Facebook Ads Manager, and CRM platforms.
- Skills: stakeholder communication, budget management, and cross-channel coordination.
Which resume format works best for this role?
Which resume format works best for this role?
Use a reverse-chronological format if you have steady agency or client experience.
Choose a hybrid format if you want to highlight project work or skills before job history.
How long should my resume be for Digital Account Manager roles?
How long should my resume be for Digital Account Manager roles?
Keep it to one page if you have under 10 years experience.
Use two pages only when you show multiple major accounts, measurable results, or leadership duties.
How should I showcase campaigns and portfolio items?
How should I showcase campaigns and portfolio items?
Summarize each campaign with your role, goal, and results.
- Include metrics like CTR, conversion rate, ROAS, and budget.
- Add a short URL or PDF sample for major wins.
How do I explain employment gaps or client freelancing?
How do I explain employment gaps or client freelancing?
Be honest and brief about gaps.
- Frame freelance work as consulting engagements with outcomes.
- Mention training, certifications, or measurable freelance results.
Pro Tips
Quantify Client Results
Put numbers next to achievements so hiring managers see impact quickly. List percentage lifts, revenue growth, cost reductions, or ROAS for campaigns you led.
Lead with Client Impact
Start each bullet with your action and end with the client result. That keeps your experience focused and easy to scan.
Tailor Keywords to the Job
Mirror terms from the job ad such as 'account strategy', 'retention', or 'media buying'. That helps your resume pass ATS checks and feel relevant to the recruiter.
Show Tools and Reporting Skills
List the analytics and ad tools you use and mention regular reporting duties. Recruiters want to know you can track performance and talk to clients about results.
7. Key takeaways for an outstanding Digital Account Manager resume
You're closing the loop on your Digital Account Manager application with a clear plan.
- Use a clean, professional, ATS-friendly format so recruiters and systems parse your info easily.
- Lead with account management skills that matter: client retention, campaign strategy, cross-channel coordination, and budget oversight.
- Tailor experience to the role by naming platforms you manage, client types, and team sizes.
- Use strong action verbs like drove, secured, scaled, and reduced to show impact.
- Quantify results whenever possible: percent growth, revenue gained, retention rates, or campaign ROI.
- Optimize for ATS by weaving job-relevant keywords naturally into your summary and experience bullets.
- Keep each bullet tight, client-focused, and outcome-driven so hiring managers see your value fast.
Now update your resume, try a template or builder, and apply to roles that match your strengths.
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