Applicant Tracking Systems (ATS) are software that scan resumes for keywords and structure. They help hiring teams sort many applicants fast. If your resume lacks key words or uses odd formatting, an ATS can skip you.

For a Digital Account Manager, ATS looks for terms that match the job. Think CRM, client onboarding, account strategy, campaign optimization, KPI reporting, retention, A/B testing, Google Analytics, PPC, SEM, SEO, Salesforce, HubSpot, and project management.

• Use standard section titles like "Work Experience", "Education", and "Skills".
• List measurable results like "increased client retention 15%".
• Include tool names and certifications like "Google Analytics" and "HubSpot".

A few formatting rules keep ATS parsing clean. Avoid tables, columns, text boxes, headers, footers, images, and charts. Use a simple layout and common fonts like Arial, Calibri, or Times New Roman.

Use .docx or PDF files unless the job asks otherwise. Keep design elements minimal. Fancy templates can break keyword reading.

When you add keywords, weave them into real bullets and summaries. Don’t stuff a list of words at the end. Show context, such as tools used and results gained.

Watch common mistakes. Don’t replace exact keywords with creative synonyms. Don’t hide critical skills inside images or headers. Don’t assume ATS understands unusual date formats or icons.

Follow these steps and your resume will pass the first filters more often. Then a human will read your accomplishments and skills.

Pick a clean, professional template for a Digital Account Manager. Use reverse-chronological layout if you have steady agency or client experience. That layout keeps your recent client wins front and center and works well with ATS.

Keep length to one page for most candidates. Use two pages only if you have long client lists, major campaigns, or leadership roles that directly relate to account management.

Choose ATS-friendly fonts like Calibri or Arial. Use 10-12pt for body and 14-16pt for headers. Keep consistent margins and line spacing so hiring managers can scan quickly.

Structure sections with clear headings: Contact, Summary, Experience, Key Projects, Skills, Education, Certifications. Put measurable outcomes in each experience bullet. Use action verbs and metrics that show revenue growth, retention, or campaign ROI.

Avoid fancy columns, graphics, and special characters. Those elements confuse ATS and distract reviewers. Keep color minimal and use bold to highlight job titles or KPIs only.

Common mistakes include inconsistent dates, long paragraphs, and missing keywords like "client retention" or "campaign performance." Also avoid listing every task. Focus on result-driven bullets.

Finally, proofread for alignment and spacing. Small format errors make you look careless even when your account skills are strong.

When you apply for Digital Account Manager, a tailored cover letter matters. It shows why you fit the role and why you want to work for that company. It also brings personality that your resume cannot show.

Follow a clear structure. Keep each section short and direct. Use simple language and relate each point to the job posting.

Key sections

• Header: Add your contact details, the company name, and the date. If you know the hiring manager, include their name.
• Opening paragraph: Say the Digital Account Manager role you want. Show enthusiasm for the company. Mention one strong qualification or where you saw the job.
• Body paragraphs (1–3): Match your experience to the job needs. Highlight relevant projects, technical skills like Google Analytics or CRM tools, and client-facing strengths. Show measurable wins like percent growth, retention rates, or budget sizes. Use keywords from the job posting and explain how you solved client challenges.
• Closing paragraph: Restate your interest in the specific role and company. State confidence in your ability to help. Ask for an interview or next steps. Thank the reader for their time.

Keep your tone professional, confident, and friendly. Write like you speak to a colleague. Use active verbs and avoid long sentences. Tailor each letter to the company and role. Do not send the same letter to every employer.

Remember to proofread. Check names, numbers, and the role title. A clean, focused letter can push your application forward.

Hiring managers for Digital Account Manager roles look for clear proof that you can grow accounts, manage campaigns, and keep clients happy. Small resume mistakes can hide your impact or make you look careless. Pay attention to wording, numbers, and format so your resume shows the right work and results.

Below are common pitfalls for this role and quick fixes you can use to improve your chances.

These FAQs and tips help you craft a Digital Account Manager resume that highlights client wins, campaign skills, and measurable results. Use the guidance to tighten your story, show tools you master, and make hiring managers see your impact fast.