Marketing Specialist

Zirtual is a work-life balanced company that offers clients experienced, educated remote assistants for their personal and professional needs. Our Marketing Specialists strive to meet and exceed client needs and expectations.

The Marketing Specialist is a vital member of Zirtual. The Marketing Specialist is the main point of contact with clients and will work independently with them. The Marketing Specialist will receive support from their assigned Account Supervisor, who will assist with the client relationship, plan modifications, questions, and provide feedback on quality, strategy, and more.

As a Marketing Specialist, you will play a critical role in managing and executing marketing initiatives for a variety of clients. You will serve as a key point of contact for assigned clients, ensuring campaigns are delivered effectively, content is engaging, and marketing efforts align with business goals. You will work independently while receiving support and guidance from your Account Supervisor.

Assistants are expected to be available for clients during business hours as agreed upon with each client but around-the-clock availability is not expected. Virtual Assistants send weekly usage reports, respond to all communication within a two-hour response window, maintain detailed and up-to-date client profiles, and follow Zirtual's best practices for success.

This role requires strong attention to detail, creativity, knowledge of marketing best practices, and the ability to manage multiple priorities in a fast-paced environment.

Typical Duties and Responsibilities (May vary depending on client needs)

Marketing Strategy & Campaign Management

• Develop and execute marketing strategies aligned with client goals
• Plan, launch, and manage digital marketing campaigns
• Monitor performance and optimize campaigns for better results
• Coordinate marketing initiatives across multiple channels

Content Creation & Management

• Create and schedule content for social media, blogs, and email campaigns
• Ensure brand voice and messaging consistency
• Collaborate with clients to develop content ideas and strategies

Social Media & Digital Marketing

• Manage social media platforms and engagement
• Stay up to date on trends and best practices
• Assist with paid advertising campaigns (Meta, Google Ads, LinkedIn)

Analytics & Reporting

• Track and analyze key performance metrics
• Prepare regular reports on campaign performance
• Provide insights and recommendations for improvement

Client Communication & Support

• Serve as the primary contact for marketing-related tasks
• Communicate professionally with clients regarding campaigns and strategy
• Help clients understand performance data and opportunities

Administrative & Organizational Tasks

• Maintain organized marketing assets and calendars
• Accurately track time and workload as required

Requirements

Skills & Attributes

• Strong knowledge of marketing principles and digital strategies
• Excellent communication and creative thinking skills
• Strong attention to detail and organization
• Ability to manage multiple clients and deadlines
• Ability to work independently in a remote environment

Preferred

• Bilingual (English/Spanish)
• Experience working with multiple clients or industries

Qualifications

• Associate’s or Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience)
• Minimum 2–4+ years of marketing experience
• Experience with digital campaigns, content creation, and analytics

Technical Skills

• Marketing tools (e.g., HubSpot, Mailchimp, Hootsuite, or similar)
• Social media platforms and ad managers (Meta, Google Ads, LinkedIn)
• Microsoft Office and/or Google Workspace
• Familiarity with analytics tools (e.g., Google Analytics)

Work Requirements

• Reliable high-speed internet, computer, and phone
• Ability to maintain confidentiality and data security standards
• Available during business hours PST or EST Monday–Friday, unless otherwise agreed in writing with each client

Compensation

You will be compensated as an independent contractor. VA's are paid a set amount of their client's monthly plans with monthly pay averaging $1500-$3800 per month depending on the client mix.