United States onlyWHO WE ARE
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.
THE ROLE
Zeta is building its mobile capabilities into a core CPaaS (Communications Platform as a Service) vertical as part of a broader shift toward Athena-powered, AI-driven conversational engagement. The Mobile & Conversational Messaging Product Lead will define and scale Zeta’s strategy across SMS, RCS, WhatsApp, and Mobile Push, while leading the buildout of a next-generation Conversational Messaging Platform—natively powered by Athena as the intelligence layer and integrated into Zeta’s unified “one brain” infrastructure and identity spine.
This leader operates at the intersection of product strategy, platform development, and go-to-market execution, partnering with Product, Engineering, Activations, Sales, and Marketing to drive both product innovation and enterprise adoption. Positioning CPaaS not as a channel set, but as an intelligent, identity-driven engagement system orchestrated by Athena.
- Platform Strategy: Define the long term vision for Zeta’s Conversational Messaging Platform, aligning messaging channels, AI capabilities, and enterprise marketing use cases
- Vertical Leadership: Lead the transformation of mobile messaging into a scalable product vertical within the Vertical Applications team
- Product Packaging & Monetization: Define how mobile and conversational capabilities are packaged, positioned, and monetized across Zeta's enterprise client base
- Go-To-Market Strategy: Partner with Sales, Product Marketing, and Customer teams to create repeatable adoption frameworks, vertical use cases, and enterprise deployment models
- Client & Market Feedback Loop: Work directly with strategic clients and internal teams to translate market demand into roadmap priorities
RESPONSIBILITIES
- Product & Platform
- Own the roadmap for Zeta's mobile and conversational messaging capabilities
- Drive integration across SMS, RCS, WhatsApp, Mobile Push & Athena
- Align messaging platform capabilities with Athena-powered AI workflows
- Cross-Functional Execution
- Partner with Product & Engineering to accelerate platform development
- Collaborate with Activations and Customer teams to drive client adoption
- Work with Product Marketing and Sales to translate capabilities into market-ready offerings
- Market & Client Engagement
- Validate enterprise messaging use cases with strategic clients
- Identify opportunities for verticalized messaging solutions
- Support product demos, pilots, and strategic client deployments
REQUIREMENTS
- Experience
- 10+ years in Product Management, Platform Strategy, or Product-Led GTM
- Track record building or scaling messaging, engagement, or martech platforms (CPaaS)
- Backgrounds That Translate Well
- Mobile engagement or conversational messaging platforms
- Martech / Adtech infrastructure or Customer Engagement Platforms (CEP)
- Messaging infrastructure providers or enterprise SaaS with product-led GTM
- Key Skills
- Platform product development and monetization strategy
- Messaging protocols and ecosystems: SMS, RCS, WhatsApp, Push
- Conversational UX and AI-driven engagement models
- Product-led GTM, enterprise solution positioning, and client adoption frameworks
- Strong cross-functional leadership across Product, Engineering, and GTM teams
- Technical fluency: APIs, platform integrations, marketing automation ecosystems
BENEFITS & PERKS
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
SALARY RANGE
The salary range for this role is $180,000 - $210,000 depending on location and experience.
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/
