PPC Specialist | AST

We have an excitingmidshiftopportunity available foranPPCSpecialist.Work from home or the office – you choose!

When you join Yempo,you’llreceive the following fantastic benefits:

• Highly competitive salary – paid weekly!

• HMO enrollment on commencement

• Additional HMO dependents added each year of service

• 20 vacation days per year; 7 sick days

• Annual performance bonuses and incentives

• Annual salary reviews and increases

• Free cooked rice,snacksand hot drinks

• Company polo shirts provided

• Fantastic,brightand cheerful open-plan work environment 

• Prestigious clients and highly professional and friendly co-workers

The Role

Primaryobjectiveis tomaintainandoptimiseclient’sperformance across Paid Search and Paid Social channels while ensuring data integrity through precise tracking.

Your Responsibilities and Background :

Paid Search Management (Google Ads)

• AccountOptimisation: Manage campaign structure, keyword strategy, and bidding methodologies across all active regions.

• Performance Metrics: Execute ongoingoptimisationwith a strict focus on CPC, CPA, and ROAS targets.

• Creative & Budgeting: Conduct ad copy testing/refinement andmonitorbudget pacing to prevent over/underspend.

• Reporting: Deliver monthly performance reportscontainingactionable data

Paid Social Management

• Platforms: Primary focus on Meta (Facebook/Instagram); expansion to other platforms asrequired.

• Campaign Operations: Handle full-cycle setup, management, and audience targeting refinement

• Creative Strategy: Provide guidance on creative testing andoptimisebased on performance data.

• Budgeting: Manage channel allocation tomaximiseefficiency.

Analytics & Technical Tracking

• Infrastructure: Configure and maintain GA4 properties for all entities.

• Tag Management: Manage Google Tag Manager (GTM) updates, including event tracking and validation.

• Troubleshooting: Diagnose and resolve cross-platform tracking discrepancies (Conversion pixels, server-side tracking, etc.) to ensure data accuracy

Your Qualifications

• Technical Proficiency:

Expert-level knowledge of Google Ads Manager, Meta Business Suite, LinkedIn Campaign Manager, and GA4/GTM.

• Analytical Mindset:

Ability to interpret complex datasets to drive logical decision-making.

• Attention to Detail:

Precision in budget management and tracking setup is mandatory.

• Multi-Regional Experience:

Proven ability to manage campaigns across different languages and territories (US, EU focus).

• Daily Performance Monitoring

Disclaimer for salary ranges. Yempo provides an indicative range of salary that we deem relevant for the advertised role. This may be adjusted for the skills and experience of the selected candidate.