Senior/Lead Product Marketing Manager

Job Summary

We are hiring for an innovative startup building a cutting-edge, secure, and responsible CS2/CS:GO Skin Gambling and Casino Platform. We're passionate about creating a thrilling, fair, and compliant entertainment experience for gamers. As we transition from development to launch, we require a versatile and driven Senior/Lead Product Marketing Manager to bridge the gap between building the product and successfully bringing it to market.

This unique role combines the critical disciplines of Product Go-to-Market Strategy and Digital Marketing for our brand-new platform. You will play a crucial role in establishing the marketing backbone during development, ensuring a seamless and high-performing launch and ongoing growth. You'll own the processes, tools, and cross-functional coordination needed to market our products effectively, with a strong emphasis on compliance and user safety.

Required Qualifications (Must-Have)

• 6+ years of experience in Product Marketing, Product Growth/Management, or similar roles within a high-growth B2C tech startup/product in the iGaming/Gambling industry.

• Proven marketing experience and expertise in the Online Gambling, iGaming, and CS2/CS:GO Skin Gambling ecosystem is a must.

• Successful experience in launching products to the market, creating and executing go-to-market (GTM) and positioning strategies, and implementing marketing initiatives.

• Experience in setting up successful collaborations with Counter-Strike (CS) streamers.

• Proven experience in growing a start-up project toward a market leader position.

• Previous experience working in start-up environments with rapid iteration cycles.

• Experience leading or mentoring PMM teams or cross-functional squads, or a strong desire to step into a leadership role.

• Proven hands-on experience building and scaling marketing processes from the ground up.

• Knowledge of the entire lifecycle of a product, from ideation to market launch and beyond.

• Solid understanding of product marketing lifecycle, digital marketing principles, user acquisition channels/funnels, retention loops, unit economics, and the metrics that matter.

• Experience working with analytics tools and turning data into stories & actions.

• Strong data analysis skills with the ability to work with large amounts of data and generate practical recommendations.

• Passion for gaming, esports, and the CS2/CS:GO community.

• Fluency in Ukrainian or Russian and proficiency in English for technical collaboration in a remote/global team setting.

• Ability to work within the CET/EET time zone.

Key Responsibilities

• Leading and growing the Product Marketing function with a hands-on approach.

• Develop marketing strategies for our B2C products and B2B platform features.

• Contribute to product mechanics and design with proven, market-tested enhancements.

• Structure effective partnerships with traffic acquisition partners.

• Create positioning and unique value propositions.

• Collaborate hand-in-hand with product, design, and development teams.

• Monitor KPIs (conversions, engagement, retention, launch effectiveness).

• Continuously generate, validate, and prioritize bold hypotheses for A/B tests and funnel improvements.

• Optimize conversion across key funnel stages - from first touch to deposit (not just to match market benchmarks, but to beat them).

• Initiate changes to increase conversions, user engagement, and retention.

• Synchronize marketing activities with the product roadmap.

• Plan marketing launches and entering new markets.

• Conduct market, competitor, target audience, and customer development research.

• Work closely with stakeholders to define product positioning, messaging, and unique value propositions that align with market demands and clearly communicate product benefits.

• Collect feedback and analyze website and product analytics to monitor feature/product adoption and customer engagement, informing ongoing marketing strategy and product development.

• Exploit AI tools (e.g., ChatGPT, Midjourney, automation frameworks) to accelerate research, ideation, and execution.

• Report on the effectiveness of initiatives and promotion results.

Recruitment Process

1. Application Review (1-2 weeks).

   If you have not received a response from the recruiter, it means that your experience is not relevant to this vacancy.

2. Interview Stages (2-3 weeks).

   1. Prescreen Call with Recruiter - 30 min.

   2. Interview with Chief Product Officer - 60 min.

   3. Test Assignment.

   4. Final Interview with CEO - 60 min.

3. Job Offer.

4. Referrals: Employment and Background Check.

We Offer

• Competitive compensation package (depends on your experience and skills).

• Fully remote work with flexible hours (within the CET/EET time zone) from any location of your choice.

• 29 business days of vacation and paid sick leave.

• Corporate equipment (laptops, monitors, etc.).

• Professional courses/certifications (200 EUR per year).

• Operating in a start-up environment with cutting-edge technologies and unlimited investments in software upgrades, free from legacy systems or outdated solutions.

• A values-driven culture with a friendly, supportive work environment.

• Matrix organizational structure designed to streamline communication, remove barriers, and promote efficiency.

We’re not looking for someone to just “join the team” - we’re looking for someone ready to shape the product, lead meaningful growth, and make an impact from day one.

If that sounds like you - send over your CV, and let’s talk!