Product Marketing Manager

About Volantio

Volantio is the global leader in demand reallocation for airlines. Our AI-driven platform helps airlines unlock new revenue, improve customer experience, and streamline operations by presenting passengers with offers to modify their itineraries in exchange for various forms of compensation. We partner with some of the world’s leading airlines and are rapidly expanding our commercial presence across key markets.

Role Overview

We are seeking a Product Marketing Manager to lead positioning, messaging, and go-to-market strategy for Volantio’s AI-driven platform.

This role sits at the intersection of Product, Sales, and Marketing. You will deeply understand our product capabilities, target airline buyer personas, and competitive landscape — and translate that insight into clear, differentiated messaging and impactful commercial enablement.

The Product Marketing Manager will own how we articulate Volantio’s value to the market, launch new features and capabilities, enable Sales with compelling materials, and ensure our product narrative clearly communicates ROI to airline stakeholders across Revenue Management, Commercial, Operations, and Digital teams.

They will translate complex technology into clear business value for airline executives and enable the company with the narrative, assets, and launches needed to drive growth.

This role is ideal for someone who thrives in a high-growth SaaS environment and wants to shape the category narrative in aviation technology.

This role is an individual contributor at first, with the ability to scale a team over time.

Key Responsibilities

Product Positioning & Messaging

• Develop and own Volantio’s core value proposition and differentiated positioning

• Craft compelling messaging tailored to airline personas (Revenue Management, Network Planning, Operations, Digital, Commercial leadership)

• Translate complex AI and optimization capabilities into clear business outcomes (revenue uplift, operational efficiency, passenger experience improvement)

• Lead competitive analysis and positioning strategy

• Act as the primary bridge between Product, Sales, and Marketing, ensuring product development, customer needs, and commercial messaging remain aligned.

Go-To-Market Strategy

• Own GTM planning for new product features, enhancements, and expansions

• Define launch strategy including target segments, value propositions, enablement materials, and success metrics

• Partner closely with Product to influence roadmap based on market and customer feedback

• Ensure strong internal alignment across Sales, Customer Success, and Leadership

Sales Enablement

• Develop sales decks, ROI calculators, battlecards, one-pagers, and objection-handling frameworks

• Equip the Sales team with tools and messaging that clearly articulate commercial impact

• Support specific strategic enterprise / customer opportunities with tailored positioning, messaging, and materials

• Refine case studies and proof points that demonstrate measurable airline results

Customer & Market Insight

• Conduct customer interviews and gather field insights to refine messaging

• Develop case studies and customer stories that highlight quantifiable business outcomes

• Monitor industry trends and evolving airline priorities to shape product narrative

• Analyze win/loss data to continuously improve positioning

Demand Generation Support

• Develop a comprehensive Account Based Marketing (ABM) strategy aiming to accelerate growth with key global airline prospects

• Lead digital marketing efforts including across Volantio’s website, landing pages, newsletters, and social media (especially LinkedIn) – and ensure they reflect strong product positioning

• Support global aviation event planning and execution with product-driven messaging and collateral

• Ensure brand consistency across customer-facing materials including presentations, one-pagers, emails, and product messaging

• Collaborate with external agencies to ensure messaging consistency

Performance & Metrics

• Define KPIs for product marketing impact (pipeline influence, win rates, feature adoption)

• Track and optimize launch performance and messaging effectiveness

• Ensure alignment of marketing initiatives to revenue and growth objectives

Requirements

• 5–10 years of experience in Product Marketing, B2B SaaS marketing, or a related role

• Proven experience owning product positioning and GTM strategy

• Strong ability to translate technical capabilities into commercial value

• Experience working cross-functionally with Product and Sales teams

• Exceptional writing and storytelling skills

• Analytical mindset with ability to connect messaging to measurable outcomes

• Experience in aviation, travel tech, or enterprise SaaS strongly preferred

• Familiarity with AI-driven or data-driven platforms is a strong plus

Benefits

• Flexible working location: North America or Europe

• Competitive salary package($135-$150K base + equity)

• Opportunities for professional growth and development

• Dynamic and positive work environment