United States onlyThis is a remote position.
Role Overview
We’re looking for a Community Liaison / Social Media Manager who will act as the voice of the brand across social media platforms — managing content creation, engagement, and community relationships with creativity and autonomy.
This role is ideal for someone who has an eye for architecture, a passion for storytelling through visuals, and thrives in a creative, no-micromanagement culture. You’ll play a crucial part in maintaining our online presence, driving follower growth, and building strong, authentic relationships within our community.
Key Responsibilities
Social Media Management
Plan, create, and post engaging content aligned with brand aesthetics and values.
Manage and update all social platforms (Instagram, Facebook, TikTok, etc.).
Track and log follower growth, engagement rates, and post performance daily.
Content Creation & Curation
Edit and enhance architectural photos for online use,
Write compelling captions and select imagery that reflects architectural understanding and artistic value.
Coordinate content calendar to maintain consistent posting schedules.
Community Engagement
Engage daily on socials: react to stories, comment on relevant posts, and follow potential collaborators.
Build relationships with photographers, architects, and brand followers.
Maintain a genuine and professional tone in all communications.
Reporting & Analysis
Prepare daily and weekly reports on social media performance and follower metrics.
Suggest strategies for content improvement and community engagement.
Identify trending topics or opportunities relevant to the architecture niche.
Proposals & Collaboration
Draft and send proposals or partnership pitches to potential collaborators.
Liaise with clients or creative partners when needed.
Website & Brand Support
Update website content (photos, news, portfolio sections).
Ensure brand consistency across all digital touchpoints.
Success Metrics (KPIs)
Achieve and maintain +100 daily follower growth across core platforms.
Consistent posting cadence (minimum 5 times weekly).
Measurable improvements in engagement rates and community interactions.
Timely and accurate submission of daily and weekly reports.
Effective implementation of marketing funnels and campaign performance tracking.
Growth in email subscribers, inquiries, and brand collaborations.
Experience
2+ years in marketing, social media management, or community engagement roles.
Background in architecture, design, photography, or creative industries preferred.
Hands-on experience with Mailchimp, Adobe Photoshop, Lightroom, and ideally the Adobe Suite.
Familiarity with Framer (or similar website builders like Webflow or Squarespace).
Proven experience in developing marketing funnels or automation flows.
Skills and Personal Attributes
Strong understanding of architectural aesthetics and visual storytelling.
Tech-savvy and confident using digital tools and analytics dashboards.
Proactive, self-managed, and capable of making independent creative decisions.
Analytical mindset with attention to detail and accuracy.
Excellent communication and interpersonal skills.
Creative thinker with initiative and curiosity for learning new tools or strategies.
Positive and collaborative energy that uplifts the team culture.
Requirements and Qualifications
Minimum 2 years of experience in Marketing or Social Media Management roles.
Bachelor’s Degree inMarketing, Communications, Architecture, Design, or related field preferred (not required for highly experienced candidates).
Strong written and spoken English communication skills.
Proven ability to create engaging digital content and manage online communities.
Reliable internet connection and access to tools for remote collaboration.
Availability for flexible work hours aligned with team needs.
