Marketing and Demand Generation Manager

What You'll Do:

• Work EDT or Central Time is Preferred

Demand Generation Strategy & Execution
• Develop and implement a comprehensive demand generation strategy to drive high-quality leads and accelerate the sales pipeline.
• Plan and execute multi-channel campaigns, including digital marketing, paid media, SEO/SEM, content syndication, email marketing, field marketing, and webinars.
• Own the lead nurturing process by designing and optimizing automated workflows and email sequences.
• Partner with sales to create targeted campaigns that resonate with our ideal customer profile (ICP).
Account-Based Marketing (ABM)
• Develop and execute ABM programs targeting high-value accounts in collaboration with sales.
• Leverage intent data, firmographics, and personalization tactics to optimize engagement with target accounts.
• Track and analyze ABM performance to refine strategies and improve effectiveness.
Field Marketing & Events
• Plan, execute, and optimize field marketing programs (regional events, CISO roundtables, partner events, trade shows, and conferences) to generate leads and strengthen customer relationships.
• Work closely with sales to align field marketing activities with regional goals and pipeline needs.
• Manage event sponsorships, booth logistics, speaking engagements, and pre/post-event follow-ups to maximize ROI.
• Develop and implement strategies for in-person and virtual events to increase brand awareness and engagement.
• Analyze event performance, lead generation outcomes, and ROI to refine future event strategies.
Marketing Analytics & Optimization
• Monitor key performance indicators (KPIs), including MQLs, SQLs, pipeline contribution, and customer acquisition costs.
• Provide regular reports and insights to leadership team, making data-driven recommendations for campaign optimization.
Collaboration & Stakeholder Engagement
• Work closely with the sales team to align messaging and ensure campaign success.
• Partner with external vendors, agencies, and media partners to expand demand generation efforts.
• Stay up to date with cybersecurity trends and industry best practices to inform campaign strategies

What You Have:

• 5+ years of experience in B2B demand generation, preferably in cybersecurity or SaaS.
• Proven track record of designing and executing successful demand generation campaigns.
• Familiarity with cybersecurity buyer personas and the sales cycle.
• Strong experience with marketing automation platforms (e.g., HubSpot).
• Proficiency in Salesforce to track lead progression and campaign ROI.
• Expertise in SEO, PPC, LinkedIn Ads, Google Ads, and retargeting campaigns.
• Knowledge of ABM strategies, intent data tools (e.g., 6sense, Demandbase), and personalization tactics.
• Hands-on experience with webinar platforms, content syndication, and virtual events.
• Strong analytical skills with experience in using data to drive marketing decisions.
• Excellent project management and cross-functional collaboration skills.

What We Offer:

• 401(k), including an employer match of 100% of the first 3% contributed and 50% of the next 2% contributed
• Medical, Dental, and Vision Insurance (available on the 1st day of the month following your first day of employment)
• Group Term Life, Short-Term Disability, Long-Term Disability
• Voluntary Life, Hospital Indemnity, Accident, and/or Critical Illness
• Participation in the Discretionary Time Off (DTO) Program
• 11 Paid Holidays Annually