Marketing Assistant - Canada

Location: Canada, work from home

Annual Salary: 20 CAD per hour

Contract: 12 fixed term month contract, 37.5 hours per week

Country Manager/Line Manager: Natalie Alves

Recruiter: Meikay Cheng

You’ll be responsible for helping to develop and maintain Twinkl’s thriving online community in Canada. Your time will be spent working on developing social channels, creating content for our platforms, outreach, coming up with innovative ideas, marketing campaigns and executing them, finding new ways to engage with and grow these communities and reaching people beyond them. You’ll be able to use your creativity to create new, engaging content to showcase our current Twinkl resources and products in inspirational ways to our followers.

If you’re passionate about marketing, communication and helping those who teach, we’d love to hear from you!

Your weekly activity could include:

• Writing English and French content (if fluent in both)
• Creating content, copywriting and maintaining our social media channels
• Creating content, copywriting subtitles and producing video content including face-to-camera content
• Engaging with members of our online communities
• Sharing Twinkl resources and using your expertise to advise our followers
• Developing and building relationships with the communities, brand ambassadors and partners as well as spotting opportunities for paid marketing that will boost brand awareness
• Creating quick posts and light content
• Using outreach to grow our online presence, build community and increase our following
• Spotting trends within the Canadian market and beyond, and being able to respond/ pivot quickly to make the most of these trends.
• Be the outward facing voice of Twinkl and offering advice and support where needed

• Scheduling content for publishing
• Innovating, planning, collaborating and executing marketing campaigns for products, holidays, events, partnerships and promotions

• Gathering insights from our community to share with your team

The team is made up of content creators, designers, illustrators, SEO executives and fellow marketing team members who are dedicated to help educators across Canada. We are a friendly and fun team who put innovation at the forefront of everything we do.

Requirements

We're interested in anyone who meets one, or a combination of the following:

• Fluent in English with strong written and verbal skills
• Fluent in French with strong written and verbal skills is a bonus
• Having teaching experience in Canada
• Experience working with Youtube, Facebook, Instagram, TikTok, Twitter and/or Pinterest
• Experience with filming and producing video content
• Experience as a content creator/influencer with successfully grown and maintained social media channels
• An awareness of social media trends, Canadian culture, and what makes educators interact with a page
• Be a fantastic communicator who thrives when working in a close-knit team
• Have excellent spelling and grammar
• Be passionate about using social media to create strong and supportive communities
• Be able to work under own initiative with minimum supervision but also as part of a team
• Be organised and adaptive, able to work to tight deadlines and manage your time effectively

If you require a reasonable adjustment to the application/selection process to enable you to demonstrate your ability to perform the job requirements please include this at the foot of your covering letter. This will help us to understand any modifications we may need to make to our recruitment process.

In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.

Benefits

Here are some of the things that make Twinkl a great place to work:

• A friendly, welcoming, and supportive culture. We believe work should be fun, and we always put people before the process.
• Flexible work-from-home positions.
• Diversity, inclusion, and belonging. Our Employee Network Program includes working groups for LGBTQ+, People of Color, Disabilities (visible and invisible), Women in Tech, and Working Parents.
• Continuous Professional Development (CPD). Our ever-evolving program includes monthly progression reviews, Twinkl’s Management Scheme, commercial awareness training, leadership coaching quads, career chats, and mentoring.
• Collaboration across continents! You’ll plug into a global team working to help improve the lives of educators around the world.

Our Recruitment Process: