Nigeria onlyYour Mission
Source and turn raw customer insight into scroll-stopping Meta ads that meet—or beat—our NC-ROAS and retention targets before a single dollar hits the ad account. You’ll mine the voice of the customer, craft high-conversion concepts, and run an AI-powered workflow that keeps fresh creative shipping and old winners refreshed.
Core Responsibilities
# | What You Own | What “Great” Looks Like |
1 | DTC Growth Fundamentals Mastery | Applies deep performance-marketing theory to every brief—e.g. customer-awareness ladder, market-sophistication levels, new-mechanism framing, identity & tribe marketing, price-elasticity tests, offer stacking, risk-reversal hooks, urgency/scarcity triggers, AOV boosters, and persuasive frameworks (PAS, 4 Ps, ACCA). Spots positioning gaps others miss and crystallises them into clear “why buy now” angles. |
2 | Audience & Insight Research Engine | Runs a repeatable insight loop that taps multiple source types: post-purchase surveys, customer-service logs, product reviews, UGC & ad comments, social threads (Reddit/TikTok/Facebook groups), sales-call transcripts, Amazon listings, competitor creatives, industry reports, and cultural trends. Distils findings into messaging hierarchies, customer avatars, and actionable creative briefs that directly inform hooks, angles, and offers. |
3 | Concept Engine | Ship 5–10 validated ad concepts per brand, per week—each with hook, angle, asset list, and success metric. |
4 | Copy & Script Craft | Write punchy headlines, primary text, and video scripts that beat control CTR/CAC on ≥ 30 % of tests. |
5 | Creator & Asset Production | Source, brief, and manage creators/designers so assets land on time and on spec; close feedback loops in < 48 hrs. |
6 | AI-First Workflow Builder | Deploy LLM prompts & internal Gen-AI tools to tag winners, auto-draft briefs, and cut concept-to-launch time by ≥ 25 %. |
7 | Test Roadmap & Reporting | Maintain a rolling 4-week test backlog; log hypotheses, results, and next steps in a single Google-Sheet dashboard. |
Must-Have Skill Set
- 5 + yrs profitably driving growth for DTC brands (≥ $50 k/mo spend) with a creative-led, funnel-first approach.
- Mastery of performance-marketing fundamentals (see #1 above).
- Portfolio of ads that materially lowered CAC—plus a clear breakdown of why they worked.
- Relentless VOC miner: comments, UGC, surveys, customer calls, competitor ads.
- Advanced ChatGPT / Gen-AI prompting to 10× concept volume and ideation speed.
- Fluent in growth math: NC-ROAS, MER, cohort LTV.
- Google Sheets power-user; can own a multi-brand performance tracker.
- Clear, concise English—written and spoken.
Nice-to-Have
- Meta Blueprint / TikTok / Google Ads certs.
- Comfortable with Slack & Gmail workflows.
- Experience building internal SOPs or playbooks.
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