Social Media Manager

OLIVER is seeking a Social Media Manager to create and implement multi-channel social growth strategies, drive engagement, and conversion, and develop innovative AI-enhanced approaches. The role requires 3-4 years of experience in social media management, a strong understanding of social trends and platform nuances, and the ability to navigate controversial topics responsibly.

Requirements

• Create and implement multi-channel social growth strategies
• Develop TikTok-specific approaches to optimize performance
• Nurture brand communities with a "community-first" mindset
• Track KPIs and deliver regular reports on channel performance
• Collaborate with content creators to develop winning social content
• Lead community engagement on X and build share of voice for the brand
• Identify opportunities for the brand to surprise and delight its audience
• Manage and nurture a network of brand advocates
• Interpret partnership briefs and legal documents as it relates to channel assets and usage
• Spot and execute reactive content to insert brands into cultural conversations
• Track record of increasing brand affinity through social led opportunities and trends
• Spearhead social planning for the following year
• Serve as liaison for day-to-day management of social accounts
• Present content ideas and brand social strategies to clients with confidence and clarity
• Counsel brand team on the best way to utilize partners across social and how to measure success
• Champion the integration of AI technologies in social media planning
• Stay ahead of platform changes and emerging features to maximize brand opportunities
• Work closely with social media leads, strategists, influencer specialists, and content creators
• Monitor industry trends and best practices in both influencer marketing and AI-powered social media
• Provide cultural guidance to ensure campaign strategies and approaches resonate with US audiences
• Basic creative background and knowledge that allows for successful planning and ideation of content and big ideas

Benefits

• Generous Paid Time Off
• 401k Matching
• Retirement Plan
• Tuition Reimbursement
• Relocation Assistance