The Boundary

The Boundary is a world-leading creative agency that has mastered computer generated imagery (CGI) and real-time gaming technology to create photorealistic marketing content and solutions. Founded in 2014 by Peter Guthrie and Henry Goss, the studio has rapidly gained an international reputation for excellence in the visual representation of architecture and the built environment. Working across real estate development, hospitality, and eCommerce sectors, the team creates compelling visual narratives that help clients showcase unbuilt spaces and products with unprecedented realism.

With over 100 in-house CGI artists and creative technologists based across studios in London, New York, and Auckland, The Boundary is uniquely positioned to deliver photorealistic end-to-end client services with 24/7 working patterns. The company's services span traditional still images (CGIs) for printed media, animation and film, VFX, and immersive content including virtual reality, augmented reality, and interactive 3D experiences. As an industry leader, The Boundary constantly tests new technologies and develops new techniques, pushing the limits of what's possible in architectural visualisation while creating tools like their proprietary Realspace platform for off-plan property sales.