Senior Lifecycle Marketing Manager

Who are we?

The Motley Fool is a purpose-driven financial services company on a mission to make the world smarter, happier, and richer. For 30 years we’ve been helping people make better investment decisions through transparency, education, and Foolish fun. We’re a fast-moving, collaborative team that values high-quality work, curiosity, and initiative. We care deeply about what we do, and we’re driven by the impact our work has on real people’s financial futures.

What does this team do?

Our Member Marketing team helps grow the business by connecting more members with the products, tools, and experiences that can make them smarter, happier, and richer. We sit at the intersection of growth, experimentation, member insight, and marketing performance.

We’re looking for a Senior Lifecycle Marketing Manager to lead and scale one of our most important ongoing marketing programs.

What is “Always On”?

“Always On” means maintaining dynamic internal site ads, automated emails, targeted opportunities, and crafting experiences that deliver the right offers to the right members at the right time. This role is pivotal in driving significant revenue growth, with the zone projected to generate millions of dollars in campaign revenue. The right candidate will thrive in a highly entrepreneurial, fast-paced, and collaborative environment, eager to make a tangible impact on our company's growth trajectory.

What would you do in this role?

This role is designed for a strategic, highly analytical marketer who combines strong marketing instincts with experimentation rigor, systems thinking, and a willingness to get deep into the execution details. We’re looking for someone who enjoys building, troubleshooting, QA’ing, iterating, and optimizing systems and campaigns directly - not just setting strategy from afar.

You’ll help identify the highest-leverage growth opportunities across the member lifecycle and build scalable programs, frameworks, and workflows that drive long-term engagement, conversion, retention, and revenue growth.

The right person is equally comfortable thinking strategically, diving into data, identifying patterns, designing experiments, leveraging AI and automation, and getting hands-on with execution.

More specifically, you would:

• Own day-to-day Always On marketing across site ads, order pages, automated campaigns, and targeted member experiences.
• Identify high-impact growth opportunities through experimentation, segmentation, behavioral analysis, and lifecycle performance insights.
• Design and scale experimentation frameworks across lifecycle touchpoints, messaging, offers, timing, targeting, and channel strategy.
• Build scalable lifecycle systems, workflows, and operational processes that improve efficiency and marketing performance over time.
• Influence lifecycle strategy and prioritization across Product, Marketing, Analytics, and Engineering stakeholders.
• Leverage AI and automation to improve targeting, accelerate analysis, scale testing, optimize creative iteration, and enhance operational decision-making.
• Write, refine, or adapt direct-response messaging and marketing copy using AI-assisted workflows and performance insights.
• Translate complex data and experimentation results into actionable business recommendations and growth opportunities.
• Help evolve segmentation strategy, lifecycle architecture, and personalization capabilities across the member journey.
• Work closely with lifecycle systems, experimentation tools, analytics environments, and machine learning-supported marketing platforms.
• Balance strategic leadership with hands-on execution and rapid iteration.

What we’re looking for

• 7+ years of experience in lifecycle marketing, growth marketing, experimentation, retention/CRM, marketing strategy, or related fields.
• Experience owning multi-channel marketing programs, ideally including onsite placements, automated messaging, email, upgrade flows, testing programs, or other direct-response environments.
• Strong marketer mindset with a willingness to work directly in the platforms, tools, workflows, and execution details that drive lifecycle performance.
• Deep understanding of experimentation strategy, segmentation, targeting, personalization, and lifecycle optimization.
• Strong analytical skills and comfort translating data into strategic recommendations and business decisions.
• High technical fluency with lifecycle systems, automation platforms, analytics tools, and AI-enabled workflows.
• Experience leveraging AI tools to accelerate growth, experimentation, operational scale, and marketing effectiveness.
• Strong direct-response instincts and understanding of performance marketing principles.
• Experience writing or optimizing marketing copy and messaging using AI-assisted workflows.
• Comfort working cross-functionally with technical and business stakeholders.
• Ability to move between strategy and execution without relying heavily on large support teams or specialized operators.
• A strong interest in investing and personal finance. Experience in financial services, fintech, investing, or a similarly data-driven subscription business is strongly preferred.
• Prior people management is not required, but experience mentoring, coaching, or helping develop other marketers is strongly preferred.