Sr. Technical Product Marketing Manager

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WHO WE ARE

Tealium is the trusted leader in real-time Customer Data Platforms (CDP), helping organizations unify their customer data to deliver more personalized, privacy-conscious experiences. As the demand for connected, intelligent customer engagement grows, Tealium’s leadership in CDP is translating directly into leadership in enabling enterprise AI strategies. By providing clean, consented, and actionable data, Tealium empowers its customers to accelerate the adoption of AI and machine learning, fueling smarter personalization, predictive insights, and business outcomes at scale.

More than 800 leading global brands trust Tealium to power their customer data strategies and deliver real-time, personalized experiences at scale.

Team Tealium has team members present in nearly 20 countries worldwide, serving customers across more than 30 countries. We win together with respect and appreciation for the talents required of all positions and the people who contribute to each of these. We are intentional about our WOWs (Ways of Work) culture, our investment in our team members, and how we care and connect.

With an extraordinary portfolio of investors (including Georgian, Silver Lake Waterman, Battery, and others) and deep industry experience, Tealium has the financial backing, profitability, and expertise to continue to outpace competitors and lead the way in innovation. Today, Tealium holds over 50 patents, and a few of the recent industry recognitions include:

• A Leader in the 2025 Gartner® Magic Quadrant™ for Customer Data Platforms

• 2025 TrustRadius Award Winner: Buyer’s Choice

• 2024 Invoca Partner Collaboration Award

• 2024 G2 Leader in Tag Management & Enterprise Data Governance

• Tealium Customer Data Hub achieved the Top Rated Award by TrustRadius (2024)

• Named on Destination CRM’s 2024 Top 100 Technologies List for Sales

• Named on the 2024 Best and Brightest in the Nation list

• BuiltIn’s 2024 Best Place to Work

WHAT WE ARE LOOKING FOR

We are seeking an experienced Technical Product Marketing Managerwith a strong background in product marketing— someone who is deeply comfortable operating in complex technical domains and shaping go-to-market strategy for enterprise software. Reporting to the VP of Product Marketing, this role serves as a critical bridge between our product, engineering, and field teams.

The ideal candidate will be a true product marketer, skilled in translating complex technology into differentiated positioning, clear messaging, and go-to-market enablement. Experience in the Customer Data Platform (CDP) or broader MarTech space is strongly preferred, as this role requires a deep understanding of the data ecosystem, customer use cases, and the ability to clearly articulate platform value to both technical and business audiences.

Strong communication and writing skills are essential, as the role involves crafting messaging for a range of personas, building technical narratives, and producing content that supports enablement and demand generation. This person should also be comfortable leading webinars, engaging directly with customers and partners, and presenting confidently across a range of stakeholders.

YOUR DAY TO DAY

• Develop compelling product positioning, messaging, and value propositions that clearly differentiate Tealium’s data products in the market—tailored for both technical and business audiences.

• Execute go-to-market (GTM) plans for product launches and major feature updates, partnering cross-functionally with product, engineering, sales, enablement, and customer success teams.

• Translate complex technical capabilities into clear, value-driven narratives, including use cases, customer benefits, and competitive advantages—anchored in deep knowledge of the CDP and MarTech landscape.

• Collaborate with subject matter experts to create technical enablement assets, such as architecture diagrams, code samples, integration briefs, and product deep dives targeted at the technical/developer audience while also ensuring messaging aligns with broader business value.

• Support sales and field teams with customer-facing materials, including pitch decks, battlecards, demo scripts, FAQs, and objection handling guides.

• Represent product marketing in customer conversations, technical webinars, and industry events, confidently engaging with a range of stakeholders from data engineers to CMOs.

• Analyze market trends, customer needs, and competitive positioning to inform strategy and continually refine messaging and campaign content.

• Partner with demand generation and content teams to ensure messaging consistency across campaigns, web, email, and events.

WHAT YOU BRING TO TEALIUM

• 5+ years in product marketing or technical marketing.

• Strong technical acumen, with prior experience in or close collaboration with software development, engineering, or data-focused roles.

• Deep familiarity with Customer Data Platforms (CDPs), tag management, data integration, or related technologies—experience with platforms like Tealium (or direct competitors) is highly desirable.

• Exceptional written and verbal communication skills, with a demonstrated ability to craft high-impact content across formats—from long-form technical content to concise messaging and customer-facing collateral.

• Solid understanding of data platforms, APIs, cloud infrastructure, and real-time data flows. Ability to build and explain architectural diagrams, technical workflows, code samples, and use case narratives with clarity.

• Confident in communicating with both technical audiences (developers, IT, data teams) and business stakeholders (marketing leadership, executives), with the ability to tailor messaging appropriately.

• Experienced in webinars, technical presentations, and customer-facing discussions, with a track record of delivering content with clarity and authority.

• Proven success in cross-functional collaboration—comfortable partnering with product management, engineering, sales, and go-to-market teams in fast-moving, dynamic environments.

WAGE TRANSPARENCY

In many U.S. states, employers are required to include a pay range for posted positions. Although this isn't a requirement in every state, communicating transparently is a cornerstone of our operations at Tealium, and we believe in making this information available to all applicants.

The U.S. pay range for this full-time position is listed below, however, base pay offered may vary depending on job-related knowledge, skills, and experience. In addition to a competitive base salary, this position is eligible for a robust benefits package that includes the following:

• Employees are eligible to receive an annual bonus and stock options.

• Employees and their families are eligible for medical, dental, vision, life, and disability insurance.

• Employees have the option to enroll in our 401k plan and are eligible to receive contributions for company matching.

• Employees are eligible for flexible paid time-off and extended paid parental leave.

• We offer 11 paid holidays annually with an additional Healium Be-Well break for most employees.

• We offer 15 hours of paid work time for volunteer activities and programs.

• Our sick leave accrual is the following for our employees:

  • Exempt CA employees (not including San Francisco) including NY : accrue 40 hours each year. Unused sick leave carries over into the next year. Employees cannot exceed 80 hours in a given year.

  • Exempt Non - CA employees (not including NY) including SF: Accrue 1 hour every 30 hours worked. Cannot exceed 180 hours in the calendar year.

  • Non-Exempt: accrue 1 hour every 30 hours worked. Unused carries over to the next year. Not to exceed 108 hours in a calendar year.

An overview of our benefits and perks can be found on our careers page, https://tealium.com/careers/. Additional details regarding the benefits package will be provided during your interview process.

Compensation Range - $105,000 - $130,000 Base + Variable

WHY YOU WANT TO WORK HERE

At Tealium, we don’t just offer the ordinary, we provide the extraordinary:

• Tealium WOWs (Ways of Work), our award winning culture is how with think, act and connect together at Tealium
• Mosaic, our commitment to diversity, equity and inclusion is grounded in our mosaic of diverse perspectives and shared belonging as we live in work across the US and in nearly 20 countries
• Tealium Cares, to promote caring in our communities, 15 hours of paid work time for volunteer activities and programs is offered annually
• Tealium Connects (remote-first working), enabling many of us to choose where we do our best work and offering new hire stipends to assist with purchasing things we need to support a successful home office environment
• Tealium Ownership, share in the success of Tealium by becoming an owner of Tealium beginning with new hire equity grants
• Tealium Time, paid time-off policy to offer flexibility to take time when needed and robust leave programs, including extended paid parental leave and company holidays
• Healium, health and wellness programs to help us be our best selves in the experiences of health, physical, mental, social, and even financial well-being and wellness
• Tealium LIFT (Learning is Facilitated at Tealium), offering a myriad of professional development opportunities with over 6,000 courses available on demand to best-in-class manager and leadership development programs
• Health and Related Benefits Programs, offering market competitive benefits programs