Structured Agency

Structured Agency exists to help direct-to-consumer ecommerce brands turn fragmented marketing activity into a profitable, scalable growth system. The agency says its work begins with the customer lifecycle rather than isolated channel performance, using customer data to inform acquisition, conversion, retention, and lifetime value. This focus is designed to reduce dependence on paid acquisition while improving margins, repeat purchases, and loyalty across the customer journey.

Founded by Nick Shackelford and Jake Schmidt after they encountered underperforming advertising while scaling their own business, Structured developed a full-service model spanning paid media, email and SMS lifecycle marketing, conversion rate optimization, UGC creative, AI advertising, and AI SEO. Its team includes strategists, media buyers, retention marketers, designers, copywriters, video editors, developers, and finance specialists. The company emphasizes senior-led strategy, disciplined execution, first-party data, behavioral segmentation, personalization, and continuous testing to help ecommerce clients grow traffic, revenue, profitability, and customer lifetime value.