United States onlyThat means we do the right things by our colleagues, employees and customers. It also means developing products and solutions that improve the lives of our customers. Our commitment to People First is one of the reasons our year-over-year customer retention rate is an industry-leading 98%. Once a customer, forever a fan. That's our goal.
When you work at StrongDM, you work with people who care, technology that works, and customers who are obsessed with both the product and the support they receive.
If you ask any employee of StrongDM, you’ll find that our values truly are our guiding principles in everything we do–from how we make decisions to how we treat each other. That’s because these values represent the foundation for our culture and who we are as a company. It sounds cliche, we know. But trust us—we’re onto something good. G2 can confirm. ✔️
1. We embrace the mission2. We pursue mastery3. We are people first4. We are smarter together
These are the values we seek to cultivate as an organization. They inform not just how we behave as individuals and teams, but also the unspoken traits of the candidates we hire and perspectives we take when helping and supporting customers. Speaking of candidates, we’re so glad you’re here! If this sounds like an environment you’d thrive in, read on.
As the Director of Product Marketing, you will play a pivotal role in shaping and driving the marketing strategy for StrongDM's suite of products. This role demands a strategic thinker with a deep understanding of the cybersecurity landscape, particularly in access management. You will work closely with the product and engineering teams, marketing and sales, and other cross-functional teams to articulate our solutions' technical benefits and business value to the market.
What You'll Do:
- Strategic Marketing Leadership: Develop and execute a comprehensive product marketing strategy that clearly communicates StrongDM's value proposition to the enterprise cybersecurity market.
- Market Intelligence: Conduct market research to understand industry trends, competitive landscape, and customer needs. Use insights to inform product development and marketing strategies and create competitive battle cards.
- Content Development: Lead the creation of high-impact content that resonates with target audiences, including technical papers, case studies, blog posts, and sales enablement materials.
- Product Messaging and Positioning: Craft compelling messaging and positioning that highlights the unique benefits of StrongDM's solutions, differentiating us in the competitive landscape.
- Go-to-Market Strategy: Design and implement effective go-to-market plans for product launches and ongoing promotions in collaboration with sales, marketing, and product teams.
- Demand Generation Support: Work closely with the marketing team to develop campaigns that drive demand, generate leads, and build brand awareness.
- Sales Enablement: Equip sales teams with the tools, resources, and training they need to successfully sell StrongDM's products, including competitive insights, key selling points, and objection handling.
- Customer Advocacy: Foster strong relationships with customers to develop case studies and testimonials that showcase the success and impact of StrongDM's solutions.
- Event and Webinar Management: Lead the planning and execution of product-related events and webinars to engage prospects, customers, and partners.
- You will have a significant impact on market awareness and perception of StrongDM as a leader in the access management space.
- You will measurably increase inbound demand generation, lead conversion rates, and sales pipeline growth attributable to product marketing initiatives.
- You will have positive feedback from sales teams on the effectiveness of sales enablement tools and resources.
Requirements:
- 10+ years of experience in product marketing, with a significant portion in the enterprise cloud cybersecurity space.
- Proven track record of developing and executing successful product marketing strategies in a fast-paced technology environment.
- Strong understanding of the cybersecurity industry, with specific knowledge in cloud, access management, and infrastructure security.
- Exceptional written and verbal communication skills, with the ability to create compelling and technical content.
- Demonstrated ability to work cross-functionally and lead through influence.
- Bachelor’s degree preferred
- $180,000- $220,000 + bonus + equity salary packages
- Company-sponsored benefits, including:
- Medical, dental, and vision insurance (free to employees and dependents)
- 401K, HSA, FSA, short/long-term disability coverage, life insurance
- 6 weeks of combined accrued vacation + sick time
- Volunteer days + standard holidays
- 24 weeks paid parental leave for everyone + 1 month transition time back + childcare stipend for first year
- Generous monthly and annual stipend for internet + home office
