Retention Team Lead

Stay Group is an innovative Marketing company with a mission to help businesses acquire their target customers and create top-tier solutions in the iGaming and entertainment industry. We are looking for an experienced Retention Team Lead who thinks beyond email and sees the full player journey.

If you’re experienced in building loyalty programs from scratch, love working with data, and know how to engage players across Tier 1 markets, this might be your next big move in iGaming.

Key Responsibilities:

• Monitor and maintain email deliverability: track domain reputation, IP reputation, and overall sender scores to ensure optimal inbox placement.
• Analyze email campaign performance: review open rates, click-through rates, bounces, and unsubscribes to identify trends and ensure performance growth across key metrics.
• Technical troubleshooting: identify and resolve issues related to blacklisting, spam traps, and bounce management.
• Manage email infrastructure: oversee IP warm-up strategies, email service provider (ESP) relationships, and domain authentication.
• Lead template strategy: own the vision for design and code execution of email templates.
• Build automated journeys: design and implement segmented, automated customer journeys and conversion-driven drip campaigns.
• Mentor team members: provide guidance to a small team of retention/email specialists.
• Ensure compliance: maintain adherence to GDPR, CAN-SPAM, and other relevant regulations.
• Drive innovation: stay ahead of industry best practices and introduce new tools, tactics, and frameworks to the team.

Requirements:

• 2+ years of experience in email marketing or retention marketing.
• Background in high-risk verticals (e.g., finance, iGaming, dating, adult, etc.) with a strong understanding of inboxing challenges.
• Strong understanding of infrastructure design for high-scale email sending: ESPs (SendGrid, AWS SES, etc.), IP warm-up, domain pools, DNS (SPF/DKIM/DMARC), feedback loops.
• Proven experience improving inbox placement and engagement metrics.
• Experience with ESP tools such as Optimove or Customer.io.
• Hands-on experience with other direct channels such as SMS and app push.
• Confident in crafting user communications to achieve various goals and understanding product metrics.

Benefits:

• Freedom to choose where to work:work from anywhere in the world with the freedom of remote options, or join our dynamic office in Kyiv for an inspiring in-person experience.
• Flexibility:enjoy flexible working hours that let you balance your personal and professional life while staying focused on delivering great results.
• Corporate English speaking club:improve your English proficiency with regular practice and expert guidance.
• A Culture That Cares: thrive in a friendly environment where a strong corporate culture builds connections, drives innovation, and makes you feel truly valued.
• Accelerate Your Growth:seize career advancement opportunities in a rapidly expanding marketing company. As the company scales, so will your professional journey.