Email Life Cycle Manager

Who we are:

We dream big. We love food. We’re building the next generation of marketing software, and our mission is to help the lifeblood of our communities, small businesses, specifically local restaurants and bars.

Launched in 2015, SpotHopper has quickly become the leading all-in-one marketing and operations platform for in-house teams to use at bars and restaurants. We work with over 17,000 restaurants and were recently named one of the 100 fastest-growing AI companies in the world.

SpotHopper's all-in-one marketing and operation technology helps independent restaurants tackle the challenges they face online from one easy-to-use platform, saving them time and money, and driving a significant ROI. The industry-leading solution enables operators to elevate their online image, increase exposure, bring in more customers, attract more qualified employees, and keep up with national chains.

The Role

We’re looking for a hands-on Email Life Cycle Manager to own and optimize the full email journey — from lead nurturing to customer retention. This role is ideal for someone who loves building campaigns, digging into data, and crafting messages that drive action. You’ll work cross-functionally with Sales, Product, and Customer Success to deliver timely, targeted communications that speak to our Ideal Customer Profile (ICP). If you’re fluent in HubSpot, passionate about lifecycle marketing, and ready to make an immediate impact, we’d love to meet you.

What You’ll Do

• Own the full lifecycle email program — from acquisition through retention — with a focus on re-engagement, conversion, and customer education
• Build, test, and optimize email campaigns, including triggered workflows, drip sequences, and monthly customer newsletters
• Develop audience segmentation strategies that align with lifecycle stages and SpotHopper’s Ideal Customer Profile (ICP)
• Create and manage lead nurturing programs that move prospects down the funnel
• Analyze performance metrics (CTR, open rates, conversion, churn, etc.) and use insights to improve campaign effectiveness
• Partner with Sales, Customer Success, and Product teams to identify content gaps and deliver the right messages at the right time
• Maintain a clean, organized database of contacts, ensuring proper tagging, compliance, and segmentation practices
• Collaborate with designers and writers to develop email templates and content that reflect SpotHopper’s evolving brand voice

What You’ll Bring

• 3–5 years of hands-on email marketing experience, ideally in B2B SaaS or a high-growth startup environment
• Deep knowledge of HubSpot — including list management, email automation, lead scoring, and performance tracking
• Analytical mindset and comfort working with campaign data to inform strategy
• Familiarity with customer journey mapping, lead lifecycle stages, and behavioral triggers
• Self-starter attitude with the ability to take a campaign from idea to launch without a large team
• A passion for creating useful, clear, and well-timed communications that drive action

Bonus if You Have

• HubSpot certifications in Email Marketing, Inbound Marketing, or Marketing Automation (heavily preferred)
• Experience with customer segmentation in multi-product or multi-location businesses
• Background in restaurant marketing or hospitality tech
• A portfolio of past email campaigns, drip sequences, or newsletters
• Understanding of deliverability best practices and CAN-SPAM compliance
• Background in content strategy or copywriting

Compensation

• Base salary 3-6 years: $85-120k